SEO audit for dfsluk.com
Fresh Produce Suppliers UK | Fresh Produce Importers
Health 82/100 (good) · 19 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)We're leading fresh produce importers & fresh produce suppliers. UK-based, we import the finest fruit & vegetables to businesses worldwide.
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Agent Readiness | 91 | 0 | 6 | 1 |
| Images | 91 | 0 | 6 | 7 |
| Performance | 91 | 0 | 6 | 40 |
| Content | 97 | 0 | 2 | 7 |
| Duplicate | 97 | 0 | 2 | 2 |
| Structured Data | 97 | 0 | 2 | 6 |
| Crawlability | 98 | 0 | 1 | 0 |
| Links | 98 | 0 | 1 | 6 |
| Security | 100 | 0 | 0 | 6 |
| Social | 100 | 0 | 0 | 5 |
| URL | 100 | 0 | 0 | 21 |
Warnings (9 rules)
warning Control has no accessible name
Rule agent.control_no_name · Agent Readiness · 6 occurrence(s)
- https://www.dfsluk.com/ — 8 button/link(s) with no text or aria-label — an agent can't target them
- https://www.dfsluk.com/cookie-policy/ — 2 button/link(s) with no text or aria-label — an agent can't target them
- https://www.dfsluk.com/our-suppliers/ — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.dfsluk.com/what-we-do/ — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.dfsluk.com/what-we-supply/ — 4 button/link(s) with no text or aria-label — an agent can't target them
- https://www.dfsluk.com/who-we-are/ — 4 button/link(s) with no text or aria-label — an agent can't target them
warning Thin content (low word count)
Rule content.thin · Content · 2 occurrence(s)
- https://www.dfsluk.com/ — 188 words
- https://www.dfsluk.com/who-we-are/ — 134 words
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 2 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — title shared by 2 pages: https://www.dfsluk.com/our-suppliers/
- https://www.dfsluk.com/our-suppliers/ — title shared by 2 pages: https://www.dfsluk.com/cookie-policy/
warning Incomplete/empty response after retries (likely transient — re-crawl)
Rule fetch.incomplete · Crawlability · 1 occurrence(s)
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Strawberry-punnet.jpg — context deadline exceeded after 3 attempts
warning Images missing alt text
Rule images.missing_alt · Images · 6 occurrence(s)
- https://www.dfsluk.com/ — 3 of 13 images missing alt
- https://www.dfsluk.com/cookie-policy/ — 3 of 5 images missing alt
- https://www.dfsluk.com/our-suppliers/ — 3 of 10 images missing alt
- https://www.dfsluk.com/what-we-do/ — 3 of 10 images missing alt
- https://www.dfsluk.com/what-we-supply/ — 3 of 26 images missing alt
- https://www.dfsluk.com/who-we-are/ — 3 of 10 images missing alt
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 1 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — no internal links point here
warning Render-blocking script in <head> (no defer/async)
Rule perf.render_blocking · Performance · 6 occurrence(s)
- https://www.dfsluk.com/ — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.dfsluk.com/cookie-policy/ — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.dfsluk.com/our-suppliers/ — 9 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.dfsluk.com/what-we-do/ — 9 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.dfsluk.com/what-we-supply/ — 9 render-blocking <script> in <head> (add defer/async or use type=module)
- https://www.dfsluk.com/who-we-are/ — 9 render-blocking <script> in <head> (add defer/async or use type=module)
warning BreadcrumbList present but structurally incomplete
Rule schema.breadcrumb_incomplete · Structured Data · 1 occurrence(s)
- https://www.dfsluk.com/ — a BreadcrumbList is present but structurally incomplete — missing required itemListElement. Give itemListElement at least 2 ListItems, each with a sequential integer position and a name, and an item URL on every entry except the last.
warning Schema describes content not visible on the page
Rule schema.hidden_content · Structured Data · 1 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — a schema name/headline ("Fresh Fruit Suppliers | Fresh Vegetable Suppliers UK") does not appear in the page's visible text — Google's policies prohibit marking up content not visible to readers. This is a heuristic (a static-HTML substring check): JS-rendered or abbreviated names can be false positives, so verify before removing.
Notices (17 rules)
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://www.dfsluk.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 5 occurrence(s)
notice Main text is hard to read (low Flesch Reading Ease)
Rule content.readability_poor · Content · 2 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- https://www.dfsluk.com/what-we-supply/ — this page reads as very difficult (Flesch Reading Ease 24, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — meta description shared by 2 pages: https://www.dfsluk.com/our-suppliers/
- https://www.dfsluk.com/our-suppliers/ — meta description shared by 2 pages: https://www.dfsluk.com/cookie-policy/
notice Image filename is generic/auto-generated (missed image-search signal)
Rule images.generic_filename · Images · 1 occurrence(s)
- https://www.dfsluk.com/ — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 6 occurrence(s)
- https://www.dfsluk.com/ — 3 of 13 images without width/height
- https://www.dfsluk.com/cookie-policy/ — 3 of 5 images without width/height
- https://www.dfsluk.com/our-suppliers/ — 3 of 10 images without width/height
- https://www.dfsluk.com/what-we-do/ — 3 of 10 images without width/height
- https://www.dfsluk.com/what-we-supply/ — 3 of 26 images without width/height
- https://www.dfsluk.com/who-we-are/ — 3 of 10 images without width/height
notice Internal link has no anchor text / accessible name
Rule links.no_anchor_text · Links · 6 occurrence(s)
- https://www.dfsluk.com/ — 6 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.dfsluk.com/cookie-policy/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.dfsluk.com/our-suppliers/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.dfsluk.com/what-we-do/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.dfsluk.com/what-we-supply/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
- https://www.dfsluk.com/who-we-are/ — 2 internal link(s) have no anchor text, aria-label, or image alt — they pass no keyword signal and are unusable to screen readers. Add descriptive text or an aria-label.
notice Missing Open Graph tags
Rule og.missing · Social · 5 occurrence(s)
- https://www.dfsluk.com/cookie-policy/ — og:image
- https://www.dfsluk.com/our-suppliers/ — og:image
- https://www.dfsluk.com/what-we-do/ — og:image
- https://www.dfsluk.com/what-we-supply/ — og:image
- https://www.dfsluk.com/who-we-are/ — og:image
notice Legacy image format (jpg/png/gif) with no next-gen fallback
Rule perf.images_legacy_format · Performance · 6 occurrence(s)
- https://www.dfsluk.com/ — 10 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.dfsluk.com/cookie-policy/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.dfsluk.com/our-suppliers/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.dfsluk.com/what-we-do/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.dfsluk.com/what-we-supply/ — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- https://www.dfsluk.com/who-we-are/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
notice Large HTML document
Rule perf.large_html · Performance · 4 occurrence(s)
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_11080554_l-2015.jpg — 2.0 MiB
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_60834109_l-2015.jpg — 2.2 MiB
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_23174450_xl-2015.jpg — 2.5 MiB
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_373855438_xl-2015.jpg — 2.6 MiB
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 6 occurrence(s)
- https://www.dfsluk.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.dfsluk.com/cookie-policy/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.dfsluk.com/our-suppliers/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.dfsluk.com/what-we-do/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.dfsluk.com/what-we-supply/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://www.dfsluk.com/who-we-are/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 6 occurrence(s)
- https://www.dfsluk.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.dfsluk.com/cookie-policy/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.dfsluk.com/our-suppliers/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.dfsluk.com/what-we-do/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.dfsluk.com/what-we-supply/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://www.dfsluk.com/who-we-are/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Slow server response
Rule perf.slow_response · Performance · 18 occurrence(s)
- https://www.dfsluk.com/ — 4279 ms
- https://www.dfsluk.com/cookie-policy/ — 4194 ms
- https://www.dfsluk.com/our-suppliers/ — 4205 ms
- https://www.dfsluk.com/what-we-do/ — 4208 ms
- https://www.dfsluk.com/what-we-supply/ — 4261 ms
- https://www.dfsluk.com/who-we-are/ — 4260 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_11080554_l-2015.jpg — 4399 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_151882282_xl-2015-2-scaled.jpg — 4141 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_60834109_l-2015.jpg — 4322 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-do/iStock-1153052981.jpg — 4354 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_23174450_xl-2015.jpg — 4642 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_373855438_xl-2015.jpg — 4684 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_8738406_xl-2015.jpg — 4211 ms
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/IMG_2618.jpg — 4291 ms
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_5200-scaled.jpg — 4139 ms
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_6314-scaled.jpg — 4167 ms
- https://www.dfsluk.com/wp-content/gallery/who-we-are/Pea-harvesters-scaled.jpg — 4177 ms
- https://www.dfsluk.com/wp-content/gallery/who-we-are/Women-grading-scaled.jpg — 4133 ms
notice Deprecated schema type with no Google rich result
Rule schema.deprecated_type · Structured Data · 6 occurrence(s)
- https://www.dfsluk.com/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.dfsluk.com/cookie-policy/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.dfsluk.com/our-suppliers/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.dfsluk.com/what-we-do/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.dfsluk.com/what-we-supply/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- https://www.dfsluk.com/who-we-are/ — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
notice Missing recommended security headers
Rule security.missing_headers · Security · 6 occurrence(s)
notice Underscores in URL path (prefer hyphens)
Rule url.underscores · URL · 9 occurrence(s)
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_11080554_l-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_151882282_xl-2015-2-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_60834109_l-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_23174450_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_373855438_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_8738406_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/IMG_2618.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_5200-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_6314-scaled.jpg
notice Uppercase letters in URL path
Rule url.uppercase · URL · 12 occurrence(s)
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_11080554_l-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_151882282_xl-2015-2-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-do/Depositphotos_60834109_l-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-do/iStock-1153052981.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_23174450_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_373855438_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/Depositphotos_8738406_xl-2015.jpg
- https://www.dfsluk.com/wp-content/gallery/what-we-supply/IMG_2618.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_5200-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/IMG_6314-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/Pea-harvesters-scaled.jpg
- https://www.dfsluk.com/wp-content/gallery/who-we-are/Women-grading-scaled.jpg
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