Catalog / choystory.com
65

SEO audit for choystory.com

CHOYSTORY

media

Health 65/100 (fair) · 13 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

Creative London photographer and Videographer Paul Choy.

Screenshot of choystory.com
13
pages crawled
13
indexable pages
0
errors
42
warnings
104
notices
4
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Content 70 0 13 9
Structured Data 70 0 13 0
Meta Description 82 0 8 2
Links 91 0 4 0
Performance 93 0 3 33
Canonical 98 0 1 1
Agent Readiness 100 0 0 1
Headings 100 0 0 11
Images 100 0 0 9
Security 100 0 0 15
Sitemap 100 0 0 8
Social 100 0 0 13
Titles 100 0 0 2
Findings

Warnings (7 rules)

warning Interior page canonicalizes to the homepage

Rule canonical.points_to_homepage · Canonical · 1 occurrence(s)

  • https://www.choystory.com/work — this interior page canonicalizes to the homepage (https://www.choystory.com/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

warning Hero/LCP image is lazy-loaded (loading=lazy delays LCP)

Rule images.no_lazy_lcp_candidate · Performance · 2 occurrence(s)

  • https://www.choystory.com/about — the likely hero/LCP image (image-asset.jpeg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.
  • https://www.choystory.com/info-contact — the likely hero/LCP image (1p9a8291.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead.

warning Orphan page (no internal inlinks)

Rule links.orphan · Links · 4 occurrence(s)

warning Render-blocking script in <head> (no defer/async)

Rule perf.render_blocking · Performance · 1 occurrence(s)

warning LocalBusiness schema missing required properties (name/address)

Rule schema.localbusiness_incomplete · Structured Data · 13 occurrence(s)

  • https://www.choystory.com/ — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/about — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/clients-carson — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/corporate — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/creative — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/film-stills — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/food — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/info-contact — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/new-page — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/products — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/stories — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/travel — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.
  • https://www.choystory.com/work — LocalBusiness structured data is missing required properties (name, address) — without them Google won't generate the rich result. Add each field (and validate with the Rich Results Test). It is also missing recommended properties (telephone, openingHoursSpecification, geo, priceRange), which enrich the result.

Notices (16 rules)

notice No llms.txt for AI agents

Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)

notice Canonical points to a different URL

Rule canonical.non_self · Canonical · 1 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 2 occurrence(s)

  • https://www.choystory.com/clients-carson — this page reads as very difficult (Flesch Reading Ease -101, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://www.choystory.com/info-contact — this page reads as difficult (Flesch Reading Ease 41, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Multiple <h1> elements

Rule h1.multiple · Headings · 11 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 9 occurrence(s)

  • https://www.choystory.com/ — the likely hero/LCP image (image-asset.jpeg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/corporate — the likely hero/LCP image (corporate_choystory01.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/creative — the likely hero/LCP image (image-asset.jpeg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/film-stills — the likely hero/LCP image (unit_stills-13.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/food — the likely hero/LCP image (food_choystory01.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/products — the likely hero/LCP image (things_choystory01.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/stories — the likely hero/LCP image (narmada_choystory10.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/travel — the likely hero/LCP image (choystory_travel01.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://www.choystory.com/work — the likely hero/LCP image (image-asset.jpeg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 9 occurrence(s)

notice Meta description too long

Rule meta_desc.too_long · Meta Description · 1 occurrence(s)

notice Meta description too short

Rule meta_desc.too_short · Meta Description · 1 occurrence(s)

notice Missing Open Graph tags

Rule og.missing · Social · 13 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 11 occurrence(s)

  • https://www.choystory.com/ — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/about — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/corporate — 33 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/creative — 43 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/film-stills — 33 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/food — 33 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/info-contact — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/products — 19 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/stories — 33 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/travel — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://www.choystory.com/work — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice No Last-Modified header (no conditional GET for unchanged pages)

Rule perf.no_last_modified · Performance · 13 occurrence(s)

  • https://www.choystory.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/about — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/clients-carson — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/corporate — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/creative — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/film-stills — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/food — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/info-contact — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/new-page — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/products — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/stories — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/travel — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
  • https://www.choystory.com/work — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

notice target=_blank link without rel=noopener (tab-napping)

Rule security.unsafe_cross_origin_links · Security · 2 occurrence(s)

  • https://www.choystory.com/clients-carson — 9 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
  • https://www.choystory.com/info-contact — 3 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

notice Indexable page not listed in sitemap

Rule sitemap.orphan_not_listed · Sitemap · 8 occurrence(s)

notice Title is very short

Rule title.too_short · Titles · 2 occurrence(s)

Pages (showing 13 of 13)
URLStatusIndexableWordsIn-links
https://www.choystory.com/
CHOYSTORY
200 yes 25 13
https://www.choystory.com/info-contact
Info + Contact — Choy Story
200 yes 132 13
https://www.choystory.com/corporate
Business — Choy Story
200 yes 26 9
https://www.choystory.com/creative
Creative — Choy Story
200 yes 26 9
https://www.choystory.com/film-stills
Film Stills — Choy Story
200 yes 27 9
https://www.choystory.com/food
Food and Drink — Choy Story
200 yes 28 9
https://www.choystory.com/products
Products — Choy Story
200 yes 26 9
https://www.choystory.com/stories
Stories — Choy Story
200 yes 26 9
https://www.choystory.com/travel
Travel — Choy Story
200 yes 26 9
https://www.choystory.com/about
About — Choy Story
200 yes 140 0
https://www.choystory.com/clients-carson
Clients — Choy Story
200 yes 161 0
https://www.choystory.com/new-page
Lighting — Choy Story
200 yes 11 0
https://www.choystory.com/work
CHOYSTORY
200 yes 25 0

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