66
SEO audit for casper.com
Health 66/100 (fair) · 50 pages crawled · generated 2026-07-11
Download Markdown report (feed to ChatGPT / Claude / Cursor)
50
pages crawled
46
indexable pages
0
errors
172
warnings
139
notices
2
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Links | 11 | 0 | 149 | 0 |
| Duplicate | 93 | 0 | 12 | 13 |
| Hreflang | 97 | 0 | 5 | 0 |
| Structured Data | 98 | 0 | 3 | 0 |
| Images | 99 | 0 | 1 | 46 |
| Meta Description | 99 | 0 | 1 | 13 |
| Titles | 99 | 0 | 1 | 1 |
| Cache | 100 | 0 | 0 | 46 |
| Canonical | 100 | 0 | 0 | 3 |
| Crawlability | 100 | 0 | 0 | 8 |
| Headings | 100 | 0 | 0 | 3 |
| Sitemap | 100 | 0 | 0 | 5 |
| Social | 100 | 0 | 0 | 1 |
Findings
Warnings (11 rules)
warning Duplicate page content
Rule duplicate.content · Duplicate · 4 occurrence(s)
- https://casper.com/mattresses/casper-one-foam.html — content shared by 2 pages: https://casper.com/products/casper-one-foam
- https://casper.com/products/casper-dream-hybrid — content shared by 2 pages: https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — content shared by 2 pages: https://casper.com/products/casper-dream-hybrid
- https://casper.com/products/casper-one-foam — content shared by 2 pages: https://casper.com/mattresses/casper-one-foam.html
warning Near-duplicate page content
Rule duplicate.near · Duplicate · 3 occurrence(s)
- https://casper.com/mattresses/casper-one-foam.html — near-duplicate of 2 page(s): https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/products/casper-one-foam
- https://casper.com/products/casper-one-foam — near-duplicate of 2 page(s): https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/mattresses/casper-one-foam.html
- https://casper.com/products/casper-one-foam?variant=41670971261009 — near-duplicate of 2 page(s): https://casper.com/mattresses/casper-one-foam.html, https://casper.com/products/casper-one-foam
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 5 occurrence(s)
- https://casper.com/mattresses/casper-one-foam.html — title shared by 3 pages: https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/products/casper-one-foam
- https://casper.com/products/casper-dream-hybrid — title shared by 2 pages: https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — title shared by 2 pages: https://casper.com/products/casper-dream-hybrid
- https://casper.com/products/casper-one-foam — title shared by 3 pages: https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/mattresses/casper-one-foam.html
- https://casper.com/products/casper-one-foam?variant=41670971261009 — title shared by 3 pages: https://casper.com/mattresses/casper-one-foam.html, https://casper.com/products/casper-one-foam
warning hreflang set has no self-reference
Rule hreflang.missing_self · Hreflang · 3 occurrence(s)
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — no hreflang entry points to this URL
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — no hreflang entry points to this URL
- https://casper.com/products/casper-one-foam?variant=41670971261009 — no hreflang entry points to this URL
warning hreflang has no return link (not reciprocal)
Rule hreflang.no_return · Hreflang · 2 occurrence(s)
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — https://casper.com/products/casper-dream-hybrid (en-us) does not link back
- https://casper.com/products/casper-one-foam?variant=41670971261009 — https://casper.com/products/casper-one-foam (en-us) does not link back
warning Images missing alt text
Rule images.missing_alt · Images · 1 occurrence(s)
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — 9 of 49 images missing alt
warning Orphan page (no internal inlinks)
Rule links.orphan · Links · 2 occurrence(s)
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — no internal links point here
- https://casper.com/collections/frontpage — no internal links point here
warning Internal link points to a redirect
Rule links.redirect_target · Links · 147 occurrence(s)
- https://casper.com/ — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/ — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/ — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/blogs/article — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/blogs/article — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/blogs/article — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/casper-labs.html → https://casper.com/pages/why-casper
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/mattresses/ → https://casper.com/collections/mattresses
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/mattresses/casper-one-foam.html → https://casper.com/products/casper-one-foam
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — https://casper.com/reviews.html → https://casper.com/pages/reviews
- https://casper.com/collections/frontpage — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/collections/frontpage — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/collections/frontpage — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/pages/contact — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/pages/contact — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/pages/contact — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/products/casper-dream-hybrid — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/products/casper-dream-hybrid — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/products/casper-dream-hybrid — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
- https://casper.com/products/casper-one-foam?variant=41670971261009 — https://casper.com/collections/mattresses → https://casper.com/collections/mattresses
- https://casper.com/products/casper-one-foam?variant=41670971261009 — https://casper.com/pages/reviews → https://casper.com/pages/reviews
- https://casper.com/products/casper-one-foam?variant=41670971261009 — https://casper.com/pages/why-casper → https://casper.com/pages/why-casper
warning Missing meta description
Rule meta_desc.missing · Meta Description · 1 occurrence(s)
warning Rich-result schema missing required properties
Rule schema.invalid · Structured Data · 3 occurrence(s)
- https://casper.com/collections/frontpage — FAQPage missing: mainEntity
- https://casper.com/products/breathable-mattress-protector — FAQPage missing: mainEntity
- https://casper.com/products/mattress-protector — FAQPage missing: mainEntity
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://casper.com/products/hyperlite-sheet-set — 75 chars, ~590px (limit ~580px)
Notices (11 rules)
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 46 occurrence(s)
- https://casper.com/ — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/blog/how-to-wash-pillows/ — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/blogs/article — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/blogs/article/tagged/size-guides — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/blogs/article?page=2 — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/casper-labs.html — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/collections/frontpage — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/mattresses/ — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/mattresses/casper-one-foam.html — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/pages/contact — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-dream-hybrid — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-dream-max-hybrid — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-one-foam — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-one-foam?variant=41670971261009 — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-snow-max-hybrid-v3 — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/casper-snow-v3 — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/down-alt-duvet — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/haven-bed-frame — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/hybrid-pillow — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/hybrid-snow-pillow — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/products/pillows — Cache-Control: (none) · cloudflare: DYNAMIC
- https://casper.com/reviews.html — Cache-Control: (none) · cloudflare: DYNAMIC
notice Canonical points to a different URL
Rule canonical.non_self · Canonical · 3 occurrence(s)
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — canonical=https://casper.com/pages/compare
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — canonical=https://casper.com/products/casper-dream-hybrid
- https://casper.com/products/casper-one-foam?variant=41670971261009 — canonical=https://casper.com/products/casper-one-foam
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 13 occurrence(s)
- https://casper.com/blogs/article — meta description shared by 2 pages: https://casper.com/blogs/article?page=2
- https://casper.com/blogs/article?page=2 — meta description shared by 2 pages: https://casper.com/blogs/article
- https://casper.com/mattresses/casper-one-foam.html — meta description shared by 3 pages: https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/products/casper-one-foam
- https://casper.com/products/casper-dream-hybrid — meta description shared by 2 pages: https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — meta description shared by 2 pages: https://casper.com/products/casper-dream-hybrid
- https://casper.com/products/casper-one-foam — meta description shared by 3 pages: https://casper.com/products/casper-one-foam?variant=41670971261009, https://casper.com/mattresses/casper-one-foam.html
- https://casper.com/products/casper-one-foam?variant=41670971261009 — meta description shared by 3 pages: https://casper.com/mattresses/casper-one-foam.html, https://casper.com/products/casper-one-foam
- https://casper.com/products/double-foam-snow-pillow — meta description shared by 2 pages: https://casper.com/products/foam-snow-pillow
- https://casper.com/products/double-hybrid-pillow-snow — meta description shared by 2 pages: https://casper.com/products/hybrid-snow-pillow
- https://casper.com/products/double-original-pillow — meta description shared by 2 pages: https://casper.com/products/pillows
- https://casper.com/products/foam-snow-pillow — meta description shared by 2 pages: https://casper.com/products/double-foam-snow-pillow
- https://casper.com/products/hybrid-snow-pillow — meta description shared by 2 pages: https://casper.com/products/double-hybrid-pillow-snow
- https://casper.com/products/pillows — meta description shared by 2 pages: https://casper.com/products/double-original-pillow
notice Multiple <h1> elements
Rule h1.multiple · Headings · 3 occurrence(s)
- https://casper.com/blogs/article — 3 <h1> elements
- https://casper.com/blogs/article/tagged/size-guides — 3 <h1> elements
- https://casper.com/blogs/article?page=2 — 3 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 46 occurrence(s)
- https://casper.com/ — 22 of 100 images without width/height
- https://casper.com/blog/how-to-wash-pillows/ — 10 of 47 images without width/height
- https://casper.com/blogs/article — 6 of 39 images without width/height
- https://casper.com/blogs/article/about-casper-mattress-2024-collection — 12 of 44 images without width/height
- https://casper.com/blogs/article/tagged/size-guides — 6 of 39 images without width/height
- https://casper.com/blogs/article?page=2 — 6 of 39 images without width/height
- https://casper.com/casper-labs.html — 12 of 53 images without width/height
- https://casper.com/collections/frontpage — 6 of 28 images without width/height
- https://casper.com/mattresses/ — 7 of 45 images without width/height
- https://casper.com/mattresses/casper-one-foam.html — 18 of 97 images without width/height
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — 23 of 49 images without width/height
- https://casper.com/pages/contact — 6 of 28 images without width/height
- https://casper.com/products/casper-dream-hybrid — 24 of 108 images without width/height
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — 24 of 108 images without width/height
- https://casper.com/products/casper-dream-max-hybrid — 24 of 109 images without width/height
- https://casper.com/products/casper-one-foam — 18 of 97 images without width/height
- https://casper.com/products/casper-one-foam?variant=41670971261009 — 18 of 97 images without width/height
- https://casper.com/products/casper-snow-max-hybrid-v3 — 26 of 112 images without width/height
- https://casper.com/products/casper-snow-v3 — 26 of 111 images without width/height
- https://casper.com/products/down-alt-duvet — 6 of 56 images without width/height
- https://casper.com/products/haven-bed-frame — 6 of 50 images without width/height
- https://casper.com/products/hybrid-pillow — 6 of 65 images without width/height
- https://casper.com/products/hybrid-snow-pillow — 6 of 75 images without width/height
- https://casper.com/products/pillows — 6 of 73 images without width/height
- https://casper.com/reviews.html — 6 of 37 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 13 occurrence(s)
- https://casper.com/products/casper-dream-hybrid — 165 chars
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — 165 chars
- https://casper.com/products/double-down-pillow — 197 chars
- https://casper.com/products/double-foam-snow-pillow — 211 chars
- https://casper.com/products/double-hybrid-pillow-snow — 182 chars
- https://casper.com/products/down-alt-duvet — 171 chars
- https://casper.com/products/foam-snow-pillow — 211 chars
- https://casper.com/products/hybrid-pillow-double — 161 chars
- https://casper.com/products/hybrid-snow-pillow — 182 chars
- https://casper.com/products/mattress-protector — 294 chars
- https://casper.com/products/rise-adjustable-base — 170 chars
- https://casper.com/products/rise-max-adjustable-base — 163 chars
- https://casper.com/products/rise-pro-adjustable-base — 320 chars
notice Missing Open Graph tags
Rule og.missing · Social · 1 occurrence(s)
- https://casper.com/collections/frontpage — og:description
notice URL redirects to another URL
Rule redirect.single · Crawlability · 5 occurrence(s)
- https://casper.com/blog/how-to-wash-pillows/ — redirects to https://casper.com/blogs/article/how-to-wash-pillows
- https://casper.com/casper-labs.html — redirects to https://casper.com/pages/why-casper
- https://casper.com/mattresses/ — redirects to https://casper.com/collections/mattresses
- https://casper.com/mattresses/casper-one-foam.html — redirects to https://casper.com/products/casper-one-foam
- https://casper.com/reviews.html — redirects to https://casper.com/pages/reviews
notice Blocked by robots.txt
Rule robots.blocked · Crawlability · 3 occurrence(s)
- https://casper.com/account/login — Disallowed by robots.txt; not fetched
- https://casper.com/cart — Disallowed by robots.txt; not fetched
- https://casper.com/search — Disallowed by robots.txt; not fetched
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 5 occurrence(s)
- https://casper.com/blogs/article/tagged/size-guides — indexable but not in sitemap
- https://casper.com/blogs/article?page=2 — indexable but not in sitemap
- https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen — indexable but not in sitemap
- https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative — indexable but not in sitemap
- https://casper.com/products/casper-one-foam?variant=41670971261009 — indexable but not in sitemap
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://casper.com/collections/frontpage — 9 chars
Pages (showing 50 of 50)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://casper.com/ The Best Bed for Better Sleep | Casper Online Mattress Store |
200 | yes | 2634 | 46 |
| https://casper.com/blogs/article Casper Blog | The Blog for All Things Sleep |
200 | yes | 1586 | 46 |
| https://casper.com/casper-labs.html Why Choose Casper Mattresses - Benefits & Features | Casper |
200 | yes | 2348 | 47 |
| https://casper.com/mattresses/ Mattresses & Bed In A Box - Queen, King, Twin & More | Casper |
200 | yes | 2607 | 48 |
| https://casper.com/pages/contact Contact Us | Get help from our team of Casper sleep experts. |
200 | yes | 1551 | 46 |
| https://casper.com/products/casper-one-foam?variant=41670971261009 The One - Affordable Foam Mattress | Casper |
200 | yes | 4470 | 46 |
| https://casper.com/products/dog-mattresses Dog Beds for Large, Medium, and Small Dogs | Casper |
200 | yes | 3296 | 46 |
| https://casper.com/products/down-pillow Down Feather Pillows | Casper |
200 | yes | 2989 | 46 |
| https://casper.com/products/foam-snow-pillow Foam Pillow with Snow Technology™ | Casper |
200 | yes | 2983 | 46 |
| https://casper.com/products/foundation Mattress Foundation Base - Box Spring Alternative | Casper |
200 | yes | 2827 | 46 |
| https://casper.com/products/glow The Glow Light — Our Magical Sleep Light | Casper |
200 | yes | 3040 | 46 |
| https://casper.com/products/glow-nightlight Glow Night Light |
200 | yes | 2526 | 46 |
| https://casper.com/products/haven-bed-frame Haven Upholstered Headboard & Platform Bed | Casper |
200 | yes | 2567 | 46 |
| https://casper.com/products/hybrid-pillow Hybrid Pillow | Casper |
200 | yes | 2867 | 46 |
| https://casper.com/products/hybrid-snow-pillow Hybrid Snow Pillow | Casper |
200 | yes | 3154 | 46 |
| https://casper.com/products/metal-bed-frame The Metal Bed Frame | Casper |
200 | yes | 2465 | 46 |
| https://casper.com/products/pillows Original Pillow | Casper |
200 | yes | 3292 | 46 |
| https://casper.com/reviews.html Casper Mattress Reviews - Real Customer Testimonials | Casper |
200 | yes | 1512 | 47 |
| https://casper.com/products/breathable-mattress-protector Breathable Mattress Protector |
200 | yes | 2173 | 27 |
| https://casper.com/products/casper-one-foam The One - Affordable Foam Mattress | Casper |
200 | yes | 4466 | 8 |
| https://casper.com/products/casper-dream-max-hybrid The Dream Max - Plush Orthopedic Mattress | Casper |
200 | yes | 4719 | 6 |
| https://casper.com/products/casper-dream-hybrid The Dream - Hybrid Memory Foam Mattress | Casper |
200 | yes | 4861 | 6 |
| https://casper.com/blog/how-to-wash-pillows/ How to Wash Pillows the Right Way | Casper Blog |
200 | yes | 4157 | 4 |
| https://casper.com/products/casper-snow-max-hybrid-v3 The Snow Max - Soft Supportive Cooling Mattress | Casper |
200 | yes | 5045 | 5 |
| https://casper.com/pages/compare?mattresses=casper-one-foam%2Ccasper-dream-hybrid%2Ccasper-snow-v3&size=queen Compare Casper Mattresses | Casper |
200 | yes | 1536 | 2 |
| https://casper.com/products/casper-snow-v3 The Snow - Cooling Memory Foam Hybrid Mattress | Casper |
200 | yes | 4940 | 4 |
| https://casper.com/blogs/article/tagged/size-guides Sleep Furniture Size Guides | Dreamer's Digest by Casper |
200 | yes | 1630 | 2 |
| https://casper.com/blogs/article?page=2 Casper Blog | The Blog for All Things Sleep – Page 2 |
200 | yes | 1589 | 1 |
| https://casper.com/products/down-alt-duvet Down Alternative Duvet | Casper |
200 | yes | 2416 | 2 |
| https://casper.com/products/hyperlite-sheet-set Hyperlite Cooling Sheet Set - 100% TENCEL™ Sheets for Hot Sleepers | Casper |
200 | yes | 3151 | 2 |
| https://casper.com/products/supersoft-sheet-set SuperSoft Sheets: 100% Organic Brushed Cotton Sheets | Casper |
200 | yes | 2570 | 2 |
| https://casper.com/products/double-down-pillow Down Pillow Double Pack | Casper |
200 | yes | 3318 | 2 |
| https://casper.com/products/double-original-pillow Original Pillow Double Pack | Casper |
200 | yes | 3299 | 2 |
| https://casper.com/products/casper-dream-hybrid?variant=41611237851217&upsell_toggle=alternative The Dream - Hybrid Memory Foam Mattress | Casper |
200 | yes | 4861 | 2 |
| https://casper.com/products/hybrid-pillow-double Hybrid Pillow Double Pack | Casper |
200 | yes | 3122 | 2 |
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