65
SEO audit for brokerunion.com
Broker Union
Health 65/100 (fair) · 10 pages crawled · generated 2026-08-26
Download Markdown report (feed to ChatGPT / Claude / Cursor)Broker Union is the platform for the human side of real estate — software for brokers, MLSs, and the data ecosystem that connects them.
10
pages crawled
8
indexable pages
0
errors
12
warnings
53
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Canonical | 76 | 0 | 8 | 0 |
| Budget | 97 | 0 | 1 | 0 |
| Crawlability | 97 | 0 | 1 | 1 |
| Duplicate | 97 | 0 | 1 | 2 |
| Links | 97 | 0 | 1 | 0 |
| Agent Readiness | 100 | 0 | 0 | 3 |
| Cache | 100 | 0 | 0 | 8 |
| Content | 100 | 0 | 0 | 5 |
| Performance | 100 | 0 | 0 | 16 |
| Security | 100 | 0 | 0 | 9 |
| Structured Data | 100 | 0 | 0 | 8 |
| Titles | 100 | 0 | 0 | 1 |
Findings
Warnings (5 rules)
warning robots.txt-disallowed URL receives internal links (crawl-budget leak)
Rule budget.disallow_linked · Budget · 1 occurrence(s)
- https://brokerunion.com/auth/sso/start?return_to=/network — internal links point to https://brokerunion.com/auth/sso/start?return_to=/network, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://brokerunion.com/, https://brokerunion.com/brokers, https://brokerunion.com/enterprise.
warning Missing canonical tag
Rule canonical.missing · Canonical · 8 occurrence(s)
warning Homepage duplicated across protocol/host variants (no redirect)
Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)
- https://brokerunion.com/ — https://www.brokerunion.com/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.
warning Internal link points to a redirect
Rule links.redirect_target · Links · 1 occurrence(s)
- https://brokerunion.com/ai — https://brokerunion.com/login → https://accounts.brokerunion.com/accounts/login?return_to=%2Fapi%2Faccounts%2Foidc%2Fauthorize%3Fresponse_type%3Dcode%26client_id%3Dbroker-union%26redirect_uri%3Dhttps%253A%252F%252Fbrokerunion.com%252Fauth%252Fsso%252Fcallback%26scope%3Dopenid%2Bemail%2Bprofile%26state%3DLwoL8VVoDI-dHV5hLWaqzg%26nonce%3DurrH3obRtv3f1Ij0WsSzsA%26code_challenge%3D9KIm7dZRqhZ9KU4LXBCCH29kX62e7t2k_aQymLG2v-U%26code_challenge_method%3DS256%26prompt%3Dlogin (off-site)
warning Redirect chain (multiple hops)
Rule redirect.chain · Crawlability · 1 occurrence(s)
- https://brokerunion.com/login — 3 hops ending at https://accounts.brokerunion.com/accounts/login?return_to=%2Fapi%2Faccounts%2Foidc%2Fauthorize%3Fresponse_type%3Dcode%26client_id%3Dbroker-union%26redirect_uri%3Dhttps%253A%252F%252Fbrokerunion.com%252Fauth%252Fsso%252Fcallback%26scope%3Dopenid%2Bemail%2Bprofile%26state%3DLwoL8VVoDI-dHV5hLWaqzg%26nonce%3DurrH3obRtv3f1Ij0WsSzsA%26code_challenge%3D9KIm7dZRqhZ9KU4LXBCCH29kX62e7t2k_aQymLG2v-U%26code_challenge_method%3DS256%26prompt%3Dlogin
Notices (11 rules)
notice Heading levels skip a level
Rule agent.heading_skip · Agent Readiness · 2 occurrence(s)
- https://brokerunion.com/ai — h3 follows h1 — skips h2
- https://brokerunion.com/enterprise — h3 follows h1 — skips h2
notice No llms.txt for AI agents
Rule agent.llms_txt_missing · Agent Readiness · 1 occurrence(s)
- https://brokerunion.com/ — no llms.txt found at the site root — add one so AI agents get a curated site summary
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 8 occurrence(s)
- https://brokerunion.com/ — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/ai — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/brokers — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/data — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/enterprise — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/legal/data-cooperation — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/legal/privacy — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
- https://brokerunion.com/legal/terms — Cache-Control: private, no-cache, no-store, max-age=0, must-revalidate · vercel: MISS
notice Low text-to-HTML ratio
Rule content.low_ratio · Content · 5 occurrence(s)
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 2 occurrence(s)
- https://brokerunion.com/ai — meta description shared by 2 pages: https://brokerunion.com/enterprise
- https://brokerunion.com/enterprise — meta description shared by 2 pages: https://brokerunion.com/ai
notice No ETag header (no conditional GET for unchanged pages)
Rule perf.no_etag · Performance · 8 occurrence(s)
- https://brokerunion.com/ — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/ai — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/brokers — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/data — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/enterprise — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/legal/data-cooperation — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/legal/privacy — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- https://brokerunion.com/legal/terms — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
notice No Last-Modified header (no conditional GET for unchanged pages)
Rule perf.no_last_modified · Performance · 8 occurrence(s)
- https://brokerunion.com/ — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/ai — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/brokers — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/data — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/enterprise — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/legal/data-cooperation — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/legal/privacy — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- https://brokerunion.com/legal/terms — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
notice Blocked by robots.txt
Rule robots.blocked · Crawlability · 1 occurrence(s)
- https://brokerunion.com/auth/sso/start?return_to=/network — Disallowed by robots.txt; not fetched
notice No structured data detected
Rule schema.none · Structured Data · 8 occurrence(s)
notice Missing recommended security headers
Rule security.missing_headers · Security · 9 occurrence(s)
- https://brokerunion.com/ — X-Content-Type-Options, CSP
- https://brokerunion.com/ai — X-Content-Type-Options, CSP
- https://brokerunion.com/brokers — CSP, X-Content-Type-Options
- https://brokerunion.com/data — CSP, X-Content-Type-Options
- https://brokerunion.com/enterprise — CSP, X-Content-Type-Options
- https://brokerunion.com/legal/data-cooperation — X-Content-Type-Options, CSP
- https://brokerunion.com/legal/privacy — CSP, X-Content-Type-Options
- https://brokerunion.com/legal/terms — X-Content-Type-Options, CSP
- https://brokerunion.com/login — CSP, X-Content-Type-Options
notice Title is very short
Rule title.too_short · Titles · 1 occurrence(s)
- https://brokerunion.com/ — 12 chars
Pages (showing 10 of 10)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://brokerunion.com/ Broker Union |
200 | yes | 371 | 9 |
| https://brokerunion.com/ai AI Assistant · Broker Union |
200 | yes | 346 | 8 |
| https://brokerunion.com/brokers For Brokers · Broker Union |
200 | yes | 317 | 8 |
| https://brokerunion.com/data Data — Broker Union |
200 | yes | 281 | 8 |
| https://brokerunion.com/enterprise Enterprise · Broker Union |
200 | yes | 217 | 8 |
| https://brokerunion.com/legal/data-cooperation Data Cooperation · Broker Union |
200 | yes | 806 | 8 |
| https://brokerunion.com/legal/privacy Privacy Policy · Broker Union |
200 | yes | 968 | 8 |
| https://brokerunion.com/legal/terms Terms of Service · Broker Union |
200 | yes | 931 | 8 |
| https://brokerunion.com/login Sign in · Broker Union |
200 | yes | 14 | 1 |
| https://brokerunion.com/auth/sso/start?return_to=/network | 0 | no | 0 | 8 |
Audit your own site — free
157 checks, internal PageRank, render-diff. No signup, results in ~30s.