Catalog / basetax.co.uk
65

SEO audit for basetax.co.uk

Basetax — Tax & accountancy, made simple

other

Health 65/100 (fair) · 28 pages crawled · generated 2026-08-26

Download Markdown report (feed to ChatGPT / Claude / Cursor)

End-to-end digital tax for individuals, sole traders and small businesses. Track for free, file from £29 + VAT a submission, or hire a chartered accountant.

Screenshot of basetax.co.uk
28
pages crawled
28
indexable pages
0
errors
31
warnings
227
notices
0
orphan pages
0
broken links
Category breakdown
CategoryScoreErrorsWarningsNotices
Canonical 70 0 28 0
Headings 98 0 2 0
Duplicate 99 0 1 28
Agent Readiness 100 0 0 28
Cache 100 0 0 28
Content 100 0 0 11
Images 100 0 0 28
Links 100 0 0 5
Performance 100 0 0 56
Security 100 0 0 28
Structured Data 100 0 0 15
Findings

Warnings (3 rules)

warning Missing canonical tag

Rule canonical.missing · Canonical · 28 occurrence(s)

warning Homepage duplicated across protocol/host variants (no redirect)

Rule duplicate.protocol_host · Duplicate · 1 occurrence(s)

  • https://basetax.co.uk/ — https://www.basetax.co.uk/ serves the same homepage content with a 200 and no redirect — Google sees a duplicate. Pick one canonical host/scheme and 301-redirect the others.

warning Missing <h1>

Rule h1.missing · Headings · 2 occurrence(s)

Notices (10 rules)

notice Heading levels skip a level

Rule agent.heading_skip · Agent Readiness · 28 occurrence(s)

notice Page served uncached (no-store/private or CDN bypass)

Rule cache.not_cacheable · Cache · 28 occurrence(s)

notice Main text is hard to read (low Flesch Reading Ease)

Rule content.readability_poor · Content · 11 occurrence(s)

  • https://basetax.co.uk/about — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/allowable-expenses-sole-traders — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/bookkeeping — this page reads as difficult (Flesch Reading Ease 50, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/forgot-password — this page reads as difficult (Flesch Reading Ease 42, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/get-started — this page reads as difficult (Flesch Reading Ease 44, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/limited-company — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/login — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/mtd-for-income-tax-explained — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/personal-tax-filing — this page reads as difficult (Flesch Reading Ease 48, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/quote — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
  • https://basetax.co.uk/salary-vs-dividends — this page reads as difficult (Flesch Reading Ease 47, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

notice Duplicate meta description across pages

Rule duplicate.meta_desc · Duplicate · 28 occurrence(s)

notice Likely hero image lacks fetchpriority=high

Rule images.hero_no_fetchpriority · Performance · 28 occurrence(s)

  • https://basetax.co.uk/ — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/about — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/accountants — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/bookkeeping — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/business-start-up — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/contact — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/expert-assisted — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/forgot-password — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/get-started — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/how-to-file-self-assessment — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/limited-company — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/login — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/mtd-checker — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/mtd-for-income-tax-explained — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/mtd-income-tax — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/non-resident-filing — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/personal-tax-filing — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/pricing — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/privacy — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/quote — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/resources — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/software — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/sole-trader — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/sole-trader-vs-limited-company — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
  • https://basetax.co.uk/terms — the likely hero/LCP image (basetax-trademark-colour.png) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

notice Images without width/height (layout shift / CLS)

Rule images.missing_dimensions · Images · 28 occurrence(s)

notice Page has only one internal inlink (fragile crawl path)

Rule links.single_inlink · Links · 5 occurrence(s)

notice Legacy image format (jpg/png/gif) with no next-gen fallback

Rule perf.images_legacy_format · Performance · 28 occurrence(s)

  • https://basetax.co.uk/ — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/about — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/accountants — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/bookkeeping — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/business-start-up — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/contact — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/expert-assisted — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/forgot-password — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/get-started — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/how-to-file-self-assessment — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/limited-company — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/login — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/mtd-checker — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/mtd-for-income-tax-explained — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/mtd-income-tax — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/non-resident-filing — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/personal-tax-filing — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/pricing — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/privacy — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/quote — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/resources — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/software — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/sole-trader — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/sole-trader-vs-limited-company — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
  • https://basetax.co.uk/terms — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

notice Deep page has no BreadcrumbList structured data

Rule schema.breadcrumb_missing · Structured Data · 15 occurrence(s)

notice Missing recommended security headers

Rule security.missing_headers · Security · 28 occurrence(s)

Pages (showing 28 of 28)
URLStatusIndexableWordsIn-links
https://basetax.co.uk/
Basetax — Tax & accountancy, made simple		 200 yes 1631 28
https://basetax.co.uk/about
About — Basetax		 200 yes 753 28
https://basetax.co.uk/accountants
Accountants — Basetax		 200 yes 924 28
https://basetax.co.uk/contact
Contact — Basetax		 200 yes 450 28
https://basetax.co.uk/get-started
Get started — Basetax		 200 yes 310 28
https://basetax.co.uk/login
Log in — Basetax		 200 yes 264 28
https://basetax.co.uk/privacy
Privacy Policy — Basetax		 200 yes 1390 28
https://basetax.co.uk/resources
Resources — Basetax		 200 yes 596 28
https://basetax.co.uk/terms
Terms of Service — Basetax		 200 yes 2082 28
https://basetax.co.uk/pricing
Pricing — Basetax		 200 yes 1060 6
https://basetax.co.uk/quote
Get an instant quote — Basetax		 200 yes 425 8
https://basetax.co.uk/mtd-checker
MTD checker — Basetax		 200 yes 605 4
https://basetax.co.uk/bookkeeping
Bookkeeping — Basetax		 200 yes 523 3
https://basetax.co.uk/business-start-up
Business start-up — Basetax		 200 yes 543 3
https://basetax.co.uk/software
Software — Basetax		 200 yes 649 5
https://basetax.co.uk/mtd-income-tax
MTD for Income Tax — Basetax		 200 yes 555 3
https://basetax.co.uk/personal-tax-filing
Personal tax filing — Basetax		 200 yes 509 3
https://basetax.co.uk/forgot-password
Reset password — Basetax		 200 yes 270 1
https://basetax.co.uk/sole-trader
Accountant for sole traders — Basetax		 200 yes 566 3
https://basetax.co.uk/non-resident-filing
Non-resident filing — Basetax		 200 yes 535 2
https://basetax.co.uk/limited-company
Accountant for limited companies — Basetax		 200 yes 514 2
https://basetax.co.uk/mtd-for-income-tax-explained
MTD for Income Tax explained — Basetax		 200 yes 639 3
https://basetax.co.uk/salary-vs-dividends
Salary vs dividends — Basetax		 200 yes 682 3
https://basetax.co.uk/allowable-expenses-sole-traders
Allowable expenses for sole traders — Basetax		 200 yes 619 2
https://basetax.co.uk/expert-assisted
Expert-assisted tax services — Basetax		 200 yes 536 1
https://basetax.co.uk/how-to-file-self-assessment
How to file a Self Assessment — Basetax		 200 yes 702 1
https://basetax.co.uk/sole-trader-vs-limited-company
Sole trader vs limited company — Basetax		 200 yes 747 1
https://basetax.co.uk/ways-to-reduce-tax-bill
Ways to reduce your tax bill — Basetax		 200 yes 696 1

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