67
SEO audit for basecamp.com
Health 67/100 (fair) · 50 pages crawled · generated 2026-07-11
Download Markdown report (feed to ChatGPT / Claude / Cursor)
50
pages crawled
46
indexable pages
0
errors
98
warnings
216
notices
0
orphan pages
0
broken links
Category breakdown
| Category | Score | Errors | Warnings | Notices |
|---|---|---|---|---|
| Links | 59 | 0 | 69 | 0 |
| Canonical | 94 | 0 | 10 | 0 |
| Duplicate | 95 | 0 | 8 | 4 |
| Meta Description | 96 | 0 | 7 | 12 |
| Structured Data | 99 | 0 | 2 | 10 |
| Content | 99 | 0 | 1 | 0 |
| Titles | 99 | 0 | 1 | 4 |
| Cache | 100 | 0 | 0 | 46 |
| Crawlability | 100 | 0 | 0 | 4 |
| Headings | 100 | 0 | 0 | 12 |
| Images | 100 | 0 | 0 | 16 |
| Performance | 100 | 0 | 0 | 7 |
| Security | 100 | 0 | 0 | 46 |
| Sitemap | 100 | 0 | 0 | 46 |
| Social | 100 | 0 | 0 | 7 |
| URL | 100 | 0 | 0 | 2 |
Findings
Warnings (8 rules)
warning Missing canonical tag
Rule canonical.missing · Canonical · 10 occurrence(s)
- https://basecamp.com/gettingreal
- https://basecamp.com/handbook
- https://basecamp.com/handbook/benefits-and-perks
- https://basecamp.com/handbook/getting-started
- https://basecamp.com/handbook/how-we-work
- https://basecamp.com/handbook/making-a-career
- https://basecamp.com/handbook/managing-work-devices
- https://basecamp.com/handbook/our-internal-systems
- https://basecamp.com/handbook/our-rituals
- https://basecamp.com/shapeup
warning Thin content (low word count)
Rule content.thin · Content · 1 occurrence(s)
- https://basecamp.com/newsletter — 48 words
warning Duplicate page content
Rule duplicate.content · Duplicate · 4 occurrence(s)
- https://basecamp.com/5 — content shared by 2 pages: https://basecamp.com/new
- https://basecamp.com/extras — content shared by 2 pages: https://basecamp.com/integrations
- https://basecamp.com/integrations — content shared by 2 pages: https://basecamp.com/extras
- https://basecamp.com/new — content shared by 2 pages: https://basecamp.com/5
warning Duplicate <title> across pages
Rule duplicate.title · Duplicate · 4 occurrence(s)
- https://basecamp.com/5 — title shared by 2 pages: https://basecamp.com/new
- https://basecamp.com/extras — title shared by 2 pages: https://basecamp.com/integrations
- https://basecamp.com/integrations — title shared by 2 pages: https://basecamp.com/extras
- https://basecamp.com/new — title shared by 2 pages: https://basecamp.com/5
warning Internal link points to a redirect
Rule links.redirect_target · Links · 69 occurrence(s)
- https://basecamp.com/ — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/ — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/5 — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/5 — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/agents — https://basecamp.com/extras → https://basecamp.com/integrations
- https://basecamp.com/agents — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/agents — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/apps — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/classes — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/classes — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/customers — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/customers — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/features — https://basecamp.com/extras → https://basecamp.com/integrations
- https://basecamp.com/features — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/features — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/live — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/live — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/paths — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/paths — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/pricing — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/pricing — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/reliable — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/reliable — https://basecamp.com/security → https://37signals.com/policies/security
- https://basecamp.com/support/testimonials — https://basecamp.com/privacy → https://37signals.com/policies/privacy
- https://basecamp.com/support/testimonials — https://basecamp.com/security → https://37signals.com/policies/security
warning Missing meta description
Rule meta_desc.missing · Meta Description · 7 occurrence(s)
- https://basecamp.com/handbook/benefits-and-perks
- https://basecamp.com/handbook/getting-started
- https://basecamp.com/handbook/how-we-work
- https://basecamp.com/handbook/making-a-career
- https://basecamp.com/handbook/managing-work-devices
- https://basecamp.com/handbook/our-internal-systems
- https://basecamp.com/handbook/our-rituals
warning Rich-result schema missing required properties
Rule schema.invalid · Structured Data · 2 occurrence(s)
- https://basecamp.com/privacy — Article missing: datePublished
- https://basecamp.com/security — Article missing: datePublished
warning Title likely truncated in SERP (too wide)
Rule title.too_long · Titles · 1 occurrence(s)
- https://basecamp.com/apps — 91 chars, ~738px (limit ~580px)
Notices (15 rules)
notice Page served uncached (no-store/private or CDN bypass)
Rule cache.not_cacheable · Cache · 46 occurrence(s)
- https://basecamp.com/ — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/5 — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/about — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/accessibility — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/agents — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/apps — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/before-and-after — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/books — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/classes — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/cloud-exit — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/community — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/customers — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/features — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/guides/how-we-communicate — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/hill-charts — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/integrations — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/learn — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/live — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/overkill — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/paths — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/pricing — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/reliable — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/small — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/support/testimonials — Cache-Control: (none) · cloudflare: BYPASS
- https://basecamp.com/underdogs — Cache-Control: (none) · cloudflare: BYPASS
notice Duplicate meta description across pages
Rule duplicate.meta_desc · Duplicate · 4 occurrence(s)
- https://basecamp.com/5 — meta description shared by 2 pages: https://basecamp.com/new
- https://basecamp.com/extras — meta description shared by 2 pages: https://basecamp.com/integrations
- https://basecamp.com/integrations — meta description shared by 2 pages: https://basecamp.com/extras
- https://basecamp.com/new — meta description shared by 2 pages: https://basecamp.com/5
notice Multiple <h1> elements
Rule h1.multiple · Headings · 12 occurrence(s)
- https://basecamp.com/gettingreal — 2 <h1> elements
- https://basecamp.com/handbook — 2 <h1> elements
- https://basecamp.com/handbook/benefits-and-perks — 2 <h1> elements
- https://basecamp.com/handbook/getting-started — 2 <h1> elements
- https://basecamp.com/handbook/how-we-work — 2 <h1> elements
- https://basecamp.com/handbook/making-a-career — 2 <h1> elements
- https://basecamp.com/handbook/managing-work-devices — 2 <h1> elements
- https://basecamp.com/handbook/our-internal-systems — 2 <h1> elements
- https://basecamp.com/handbook/our-rituals — 2 <h1> elements
- https://basecamp.com/privacy — 2 <h1> elements
- https://basecamp.com/security — 2 <h1> elements
- https://basecamp.com/shapeup — 2 <h1> elements
notice Images without width/height (layout shift / CLS)
Rule images.missing_dimensions · Images · 16 occurrence(s)
- https://basecamp.com/ — 1 of 3 images without width/height
- https://basecamp.com/5 — 25 of 26 images without width/height
- https://basecamp.com/agents — 1 of 1 images without width/height
- https://basecamp.com/apps — 2 of 2 images without width/height
- https://basecamp.com/before-and-after — 1 of 1 images without width/height
- https://basecamp.com/books — 5 of 5 images without width/height
- https://basecamp.com/community — 4 of 4 images without width/height
- https://basecamp.com/extras — 91 of 91 images without width/height
- https://basecamp.com/features — 17 of 17 images without width/height
- https://basecamp.com/hill-charts — 8 of 8 images without width/height
- https://basecamp.com/integrations — 91 of 91 images without width/height
- https://basecamp.com/learn — 8 of 8 images without width/height
- https://basecamp.com/new — 25 of 26 images without width/height
- https://basecamp.com/privacy — 2 of 2 images without width/height
- https://basecamp.com/security — 2 of 2 images without width/height
- https://basecamp.com/shapeup — 1 of 1 images without width/height
notice Meta description too long
Rule meta_desc.too_long · Meta Description · 11 occurrence(s)
- https://basecamp.com/ — 183 chars
- https://basecamp.com/5 — 223 chars
- https://basecamp.com/features — 300 chars
- https://basecamp.com/guides/how-we-communicate — 260 chars
- https://basecamp.com/guides/how-we-make-decisions — 188 chars
- https://basecamp.com/guides/why-we-choose-profit — 271 chars
- https://basecamp.com/new — 223 chars
- https://basecamp.com/reliable — 236 chars
- https://basecamp.com/shapeup — 184 chars
- https://basecamp.com/small — 239 chars
- https://basecamp.com/support — 227 chars
notice Meta description too short
Rule meta_desc.too_short · Meta Description · 1 occurrence(s)
- https://basecamp.com/overkill — 42 chars
notice Missing Open Graph tags
Rule og.missing · Social · 7 occurrence(s)
- https://basecamp.com/handbook/benefits-and-perks — og:description
- https://basecamp.com/handbook/getting-started — og:description
- https://basecamp.com/handbook/how-we-work — og:description
- https://basecamp.com/handbook/making-a-career — og:description
- https://basecamp.com/handbook/managing-work-devices — og:description
- https://basecamp.com/handbook/our-internal-systems — og:description
- https://basecamp.com/handbook/our-rituals — og:description
notice Large HTML document
Rule perf.large_html · Performance · 4 occurrence(s)
notice Slow server response
Rule perf.slow_response · Performance · 3 occurrence(s)
notice URL redirects to another URL
Rule redirect.single · Crawlability · 4 occurrence(s)
- https://basecamp.com/extras — redirects to https://basecamp.com/integrations
- https://basecamp.com/new — redirects to https://basecamp.com/5
- https://basecamp.com/privacy — redirects to https://37signals.com/policies/privacy
- https://basecamp.com/security — redirects to https://37signals.com/policies/security
notice No structured data detected
Rule schema.none · Structured Data · 10 occurrence(s)
- https://basecamp.com/gettingreal
- https://basecamp.com/handbook
- https://basecamp.com/handbook/benefits-and-perks
- https://basecamp.com/handbook/getting-started
- https://basecamp.com/handbook/how-we-work
- https://basecamp.com/handbook/making-a-career
- https://basecamp.com/handbook/managing-work-devices
- https://basecamp.com/handbook/our-internal-systems
- https://basecamp.com/handbook/our-rituals
- https://basecamp.com/shapeup
notice Missing recommended security headers
Rule security.missing_headers · Security · 46 occurrence(s)
- https://basecamp.com/ — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/5 — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/about — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/accessibility — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/agents — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/apps — CSP, X-Content-Type-Options, HSTS
- https://basecamp.com/before-and-after — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/books — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/classes — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/cloud-exit — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/community — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/customers — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/features — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/guides/how-we-communicate — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/hill-charts — X-Content-Type-Options, HSTS, CSP
- https://basecamp.com/integrations — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/learn — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/live — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/overkill — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/paths — X-Content-Type-Options, HSTS, CSP
- https://basecamp.com/pricing — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/reliable — X-Content-Type-Options, HSTS, CSP
- https://basecamp.com/small — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/support/testimonials — HSTS, CSP, X-Content-Type-Options
- https://basecamp.com/underdogs — HSTS, CSP, X-Content-Type-Options
notice Indexable page not listed in sitemap
Rule sitemap.orphan_not_listed · Sitemap · 46 occurrence(s)
- https://basecamp.com/ — indexable but not in sitemap
- https://basecamp.com/5 — indexable but not in sitemap
- https://basecamp.com/about — indexable but not in sitemap
- https://basecamp.com/accessibility — indexable but not in sitemap
- https://basecamp.com/agents — indexable but not in sitemap
- https://basecamp.com/apps — indexable but not in sitemap
- https://basecamp.com/before-and-after — indexable but not in sitemap
- https://basecamp.com/books — indexable but not in sitemap
- https://basecamp.com/classes — indexable but not in sitemap
- https://basecamp.com/cloud-exit — indexable but not in sitemap
- https://basecamp.com/community — indexable but not in sitemap
- https://basecamp.com/customers — indexable but not in sitemap
- https://basecamp.com/features — indexable but not in sitemap
- https://basecamp.com/guides/how-we-communicate — indexable but not in sitemap
- https://basecamp.com/hill-charts — indexable but not in sitemap
- https://basecamp.com/integrations — indexable but not in sitemap
- https://basecamp.com/learn — indexable but not in sitemap
- https://basecamp.com/live — indexable but not in sitemap
- https://basecamp.com/overkill — indexable but not in sitemap
- https://basecamp.com/paths — indexable but not in sitemap
- https://basecamp.com/pricing — indexable but not in sitemap
- https://basecamp.com/reliable — indexable but not in sitemap
- https://basecamp.com/small — indexable but not in sitemap
- https://basecamp.com/support/testimonials — indexable but not in sitemap
- https://basecamp.com/underdogs — indexable but not in sitemap
notice Title is very short
Rule title.too_short · Titles · 4 occurrence(s)
- https://basecamp.com/ — 8 chars
- https://basecamp.com/gettingreal — 12 chars
- https://basecamp.com/handbook/how-we-work — 11 chars
- https://basecamp.com/handbook/our-rituals — 11 chars
notice Uppercase letters in URL path
Rule url.uppercase · URL · 2 occurrence(s)
Pages (showing 50 of 50)
| URL | Status | Indexable | Words | In-links |
|---|---|---|---|---|
| https://basecamp.com/ Basecamp |
200 | yes | 1234 | 46 |
| https://basecamp.com/handbook The 37signals Employee Handbook |
200 | yes | 349 | 41 |
| https://basecamp.com/5 Basecamp — Basecamp 5 is all new for 2026 |
200 | yes | 2824 | 33 |
| https://basecamp.com/about Basecamp — Where we came from |
200 | yes | 758 | 33 |
| https://basecamp.com/accessibility Basecamp — Basecamp and accessibility |
200 | yes | 514 | 33 |
| https://basecamp.com/agents Basecamp — Basecamp CLI and Agent Skill: Agent first, agent native |
200 | yes | 455 | 33 |
| https://basecamp.com/apps Basecamp — Get Basecamp for iOS, Android, Mac, Windows, on the web, and on the command line |
200 | yes | 366 | 33 |
| https://basecamp.com/before-and-after Basecamp — Before & After |
200 | yes | 1912 | 33 |
| https://basecamp.com/books Basecamp — Books we’ve written |
200 | yes | 603 | 33 |
| https://basecamp.com/cloud-exit Basecamp — Leaving the Cloud — Cloud Computing Isn’t For Everyone |
200 | yes | 491 | 33 |
| https://basecamp.com/community Basecamp — Get more out of your Basecamp experience |
200 | yes | 401 | 33 |
| https://basecamp.com/customers Basecamp — Customer Testimonials |
200 | yes | 28948 | 33 |
| https://basecamp.com/features Basecamp — Features, benefits, benefits, and benefits |
200 | yes | 1358 | 33 |
| https://basecamp.com/guides/group-chat-problems Basecamp — Group Chat: The Best Way to Totally Stress Out Your Team |
200 | yes | 4351 | 33 |
| https://basecamp.com/guides/how-we-communicate Basecamp — The 37signals Guide to Internal Communication |
200 | yes | 2192 | 33 |
| https://basecamp.com/guides/how-we-make-decisions Basecamp — The 37signals Guide to Making Decisions |
200 | yes | 837 | 33 |
| https://basecamp.com/guides/seven-shipping-principles Basecamp — Seven Shipping Principles |
200 | yes | 1996 | 33 |
| https://basecamp.com/guides/why-we-choose-profit Basecamp — Why We Choose Profit at 37signals |
200 | yes | 1516 | 33 |
| https://basecamp.com/hill-charts Basecamp — See where projects really stand with Hill Charts |
200 | yes | 922 | 33 |
| https://basecamp.com/integrations Basecamp — Basecamp Integrations |
200 | yes | 1747 | 33 |
| https://basecamp.com/keyboard Basecamp — Keyboard cheat sheet |
200 | yes | 404 | 33 |
| https://basecamp.com/learn Basecamp — Mastering Basecamp |
200 | yes | 414 | 33 |
| https://basecamp.com/live Basecamp — Live around the world |
200 | yes | 280 | 33 |
| https://basecamp.com/newsletter Basecamp — Sign up for the Basecamp newsletter |
200 | yes | 48 | 33 |
| https://basecamp.com/overkill Basecamp — Kill overkill |
200 | yes | 669 | 33 |
| https://basecamp.com/paths Basecamp — The people’s path to Basecamp |
200 | yes | 2204 | 33 |
| https://basecamp.com/privacy 37signals — Privacy Policy |
200 | yes | 3495 | 33 |
| https://basecamp.com/reliable Basecamp — Rock-solid reliability isn’t optional |
200 | yes | 673 | 33 |
| https://basecamp.com/security 37signals — Security Overview |
200 | yes | 498 | 33 |
| https://basecamp.com/small Basecamp — Basecamp for Small Business |
200 | yes | 808 | 33 |
| https://basecamp.com/support Basecamp — Get help from the Basecamp support team |
200 | yes | 328 | 33 |
| https://basecamp.com/underdogs Basecamp — Basecamp stands with the underdogs |
200 | yes | 454 | 33 |
| https://basecamp.com/pricing Basecamp — Pricing |
200 | yes | 1636 | 32 |
| https://basecamp.com/handbook/benefits-and-perks Benefits & Perks |
200 | yes | 2309 | 8 |
| https://basecamp.com/handbook/getting-started Getting Started |
200 | yes | 663 | 8 |
| https://basecamp.com/handbook/how-we-work How We Work |
200 | yes | 1027 | 8 |
| https://basecamp.com/handbook/making-a-career Making a Career |
200 | yes | 1143 | 8 |
| https://basecamp.com/handbook/managing-work-devices Managing Work Devices |
200 | yes | 568 | 8 |
| https://basecamp.com/handbook/our-internal-systems Our Internal Systems |
200 | yes | 544 | 8 |
| https://basecamp.com/handbook/our-rituals Our Rituals |
200 | yes | 443 | 8 |
| https://basecamp.com/shapeup Shape Up: Stop Running in Circles and Ship Work that Matters |
200 | yes | 1890 | 3 |
| https://basecamp.com/gettingreal Getting Real |
200 | yes | 1101 | 2 |
| https://basecamp.com/classes Basecamp — Join us for a free live class |
200 | yes | 247 | 2 |
| https://basecamp.com/support/testimonials Basecamp — Support Testimonials |
200 | yes | 3682 | 2 |
| https://basecamp.com/extras Basecamp — Basecamp Integrations |
200 | yes | 1747 | 2 |
| https://basecamp.com/new Basecamp — Basecamp 5 is all new for 2026 |
200 | yes | 2824 | 1 |
| https://basecamp.com/desktop/Basecamp-setup.exe | 200 | no | 0 | 1 |
| https://basecamp.com/desktop/Basecamp.dmg | 200 | no | 0 | 1 |
| https://basecamp.com/gettingreal/getting-real.pdf | 200 | no | 0 | 1 |
| https://basecamp.com/shapeup/shape-up.pdf | 200 | no | 0 | 1 |
Audit your own site — free
77 checks, internal PageRank, render-diff. No signup, results in ~30s.