---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: wil-shopping.ch
report_url: "https://crawlinx.com/audit/wil-shopping.ch"
crawl_id: 20260822T001204-bc76691a
health_score: 67
generated_at: 2026-08-26T03:27:20Z
total_pages: 20
html_pages: 13
indexable_pages: 11
errors: 4
warnings: 57
notices: 117
---

# SEO audit: wil-shopping.ch

**Health score: 67/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/wil-shopping.ch

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 20 |
| HTML pages | 13 |
| Indexable | 11 |
| Non-indexable | 0 |
| Orphan pages | 4 |
| Broken internal links | 2 |
| Avg response time | 1295 ms |
| Errors / Warnings / Notices | 4 / 57 / 117 |
| Status codes | 18×200, 2×404 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Links | 45 | 2 | 30 | 0 |
| Crawlability | 90 | 2 | 0 | 2 |
| Performance | 84 | 0 | 11 | 45 |
| Content | 91 | 0 | 6 | 0 |
| Duplicate | 91 | 0 | 6 | 5 |
| Indexability | 97 | 0 | 2 | 0 |
| Agent Readiness | 99 | 0 | 1 | 23 |
| Meta Description | 99 | 0 | 1 | 0 |
| Security | 100 | 0 | 0 | 15 |
| Social | 100 | 0 | 0 | 11 |
| Structured Data | 100 | 0 | 0 | 11 |
| URL | 100 | 0 | 0 | 5 |

## Issues

### Errors (4)

#### Broken internal link (target 4xx/5xx)

- Rule: `links.broken_internal` · Category: Links · Occurrences: 2

- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — https://www.wil-shopping.ch/?page_id=522 (HTTP 404)
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — https://www.wil-shopping.ch/?page_id=569 (HTTP 404)

#### Client error (4xx) response

- Rule: `status.4xx` · Category: Crawlability · Occurrences: 2

- [https://www.wil-shopping.ch/?page_id=522](https://www.wil-shopping.ch/?page_id=522) — HTTP 404
- [https://www.wil-shopping.ch/?page_id=569](https://www.wil-shopping.ch/?page_id=569) — HTTP 404

### Warnings (57)

#### Control has no accessible name

- Rule: `agent.control_no_name` · Category: Agent Readiness · Occurrences: 1

- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — 22 button/link(s) with no text or aria-label — an agent can't target them

#### Thin content (low word count)

- Rule: `content.thin` · Category: Content · Occurrences: 6

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — 92 words
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — 53 words
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — 53 words
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — 122 words
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — 129 words
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — 168 words

#### Duplicate page content

- Rule: `duplicate.content` · Category: Duplicate · Occurrences: 2

- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — content shared by 2 pages: https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — content shared by 2 pages: https://www.wil-shopping.ch/datenschutz

#### Duplicate <title> across pages

- Rule: `duplicate.title` · Category: Duplicate · Occurrences: 4

- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — title shared by 2 pages: https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — title shared by 2 pages: https://www.wil-shopping.ch/datenschutz
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — title shared by 2 pages: https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — title shared by 2 pages: https://www.wil-shopping.ch/impressum

#### Page is noindex

- Rule: `index.noindex` · Category: Indexability · Occurrences: 2

- [https://www.wil-shopping.ch/?page_id=522](https://www.wil-shopping.ch/?page_id=522) — meta/X-Robots: meta=noindex,max-snippet:-1,max-image-preview:standard,max-video-preview:-1
- [https://www.wil-shopping.ch/?page_id=569](https://www.wil-shopping.ch/?page_id=569) — meta/X-Robots: meta=noindex,max-snippet:-1,max-image-preview:standard,max-video-preview:-1

#### Orphan page (no internal inlinks)

- Rule: `links.orphan` · Category: Links · Occurrences: 4

- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — no internal links point here
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — no internal links point here
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — no internal links point here
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — no internal links point here

#### Internal link points to a redirect

- Rule: `links.redirect_target` · Category: Links · Occurrences: 26

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/?page_id=522](https://www.wil-shopping.ch/?page_id=522) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/?page_id=522](https://www.wil-shopping.ch/?page_id=522) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/?page_id=569](https://www.wil-shopping.ch/?page_id=569) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/?page_id=569](https://www.wil-shopping.ch/?page_id=569) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — https://www.wil-shopping.ch/datenschutz → https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — https://www.wil-shopping.ch/impressum → https://www.wil-shopping.ch/impressum/

#### Missing meta description

- Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 1

- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/)

#### Render-blocking script in <head> (no defer/async)

- Rule: `perf.render_blocking` · Category: Performance · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — 5 render-blocking <script> in <head> (add defer/async or use type=module)

### Notices (117)

#### Heading levels skip a level

- Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — h4 follows h1 — skips h2
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — h4 follows h2 — skips h3
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — h4 follows h1 — skips h2
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — h3 follows h1 — skips h2

#### No llms.txt for AI agents

- Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — no llms.txt found at the site root — add one so AI agents get a curated site summary

#### No main landmark for AI agents

- Rule: `agent.no_main_landmark` · Category: Agent Readiness · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — add a <main> element (or role=main) around the primary content
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — add a <main> element (or role=main) around the primary content

#### Duplicate meta description across pages

- Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 5

- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — meta description shared by 5 pages: https://www.wil-shopping.ch/impressum/, https://www.wil-shopping.ch/datenschutz/, https://www.wil-shopping.ch/kontakt/
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — meta description shared by 5 pages: https://www.wil-shopping.ch/impressum/, https://www.wil-shopping.ch/kontakt/, https://www.wil-shopping.ch/datenschutz
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — meta description shared by 5 pages: https://www.wil-shopping.ch/impressum/, https://www.wil-shopping.ch/datenschutz/, https://www.wil-shopping.ch/kontakt/
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — meta description shared by 5 pages: https://www.wil-shopping.ch/datenschutz/, https://www.wil-shopping.ch/kontakt/, https://www.wil-shopping.ch/datenschutz
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — meta description shared by 5 pages: https://www.wil-shopping.ch/impressum/, https://www.wil-shopping.ch/datenschutz/, https://www.wil-shopping.ch/datenschutz

#### Likely hero image lacks fetchpriority=high

- Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — the likely hero/LCP image (logo_igob.svg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element.

#### Missing Open Graph tags

- Rule: `og.missing` · Category: Social · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — og:image
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — og:image
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — og:image
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — og:image
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — og:image
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — og:image
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — og:image
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — og:image
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — og:image
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — og:image
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — og:description, og:image

#### Legacy image format (jpg/png/gif) with no next-gen fallback

- Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — 3 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — 7 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — 2 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

#### No ETag header (no conditional GET for unchanged pages)

- Rule: `perf.no_etag` · Category: Performance · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests.

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Slow server response

- Rule: `perf.slow_response` · Category: Performance · Occurrences: 1

- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — 4733 ms

#### URL redirects to another URL

- Rule: `redirect.single` · Category: Crawlability · Occurrences: 2

- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — redirects to https://www.wil-shopping.ch/datenschutz/
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — redirects to https://www.wil-shopping.ch/impressum/

#### Deprecated schema type with no Google rich result

- Rule: `schema.deprecated_type` · Category: Structured Data · Occurrences: 11

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — deprecated rich-result type(s) present: Sitelinks Searchbox. The markup is valid schema.org but Google no longer generates a rich result for it — remove or repurpose the block.

#### Missing recommended security headers

- Rule: `security.missing_headers` · Category: Security · Occurrences: 13

- [https://www.wil-shopping.ch/](https://www.wil-shopping.ch/) — CSP
- [https://www.wil-shopping.ch/?page_id=522](https://www.wil-shopping.ch/?page_id=522) — CSP
- [https://www.wil-shopping.ch/?page_id=569](https://www.wil-shopping.ch/?page_id=569) — CSP
- [https://www.wil-shopping.ch/agb/](https://www.wil-shopping.ch/agb/) — CSP
- [https://www.wil-shopping.ch/datenschutz](https://www.wil-shopping.ch/datenschutz) — CSP
- [https://www.wil-shopping.ch/datenschutz/](https://www.wil-shopping.ch/datenschutz/) — CSP
- [https://www.wil-shopping.ch/impressum](https://www.wil-shopping.ch/impressum) — CSP
- [https://www.wil-shopping.ch/impressum/](https://www.wil-shopping.ch/impressum/) — CSP
- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — CSP
- [https://www.wil-shopping.ch/jahresprogramm/](https://www.wil-shopping.ch/jahresprogramm/) — CSP
- [https://www.wil-shopping.ch/kontakt/](https://www.wil-shopping.ch/kontakt/) — CSP
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — CSP
- [https://www.wil-shopping.ch/wil-shopping/](https://www.wil-shopping.ch/wil-shopping/) — CSP

#### target=_blank link without rel=noopener (tab-napping)

- Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 2

- [https://www.wil-shopping.ch/info-fuer-geschaefte/](https://www.wil-shopping.ch/info-fuer-geschaefte/) — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://www.wil-shopping.ch/unsere-geschaefte/](https://www.wil-shopping.ch/unsere-geschaefte/) — 87 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

#### Underscores in URL path (prefer hyphens)

- Rule: `url.underscores` · Category: URL · Occurrences: 1

- [https://www.wil-shopping.ch/wp-content/uploads/2024/07/Beitragsreglement_Anmeldeformular-IGOB-2024.pdf](https://www.wil-shopping.ch/wp-content/uploads/2024/07/Beitragsreglement_Anmeldeformular-IGOB-2024.pdf)

#### Uppercase letters in URL path

- Rule: `url.uppercase` · Category: URL · Occurrences: 4

- [https://www.wil-shopping.ch/wp-content/uploads/2024/07/Beitragsreglement_Anmeldeformular-IGOB-2024.pdf](https://www.wil-shopping.ch/wp-content/uploads/2024/07/Beitragsreglement_Anmeldeformular-IGOB-2024.pdf)
- [https://www.wil-shopping.ch/wp-content/uploads/2025/09/Geschenkkarten-AGB.pdf](https://www.wil-shopping.ch/wp-content/uploads/2025/09/Geschenkkarten-AGB.pdf)
- [https://www.wil-shopping.ch/wp-content/uploads/2025/09/Geschenkkarten-Reglement.pdf](https://www.wil-shopping.ch/wp-content/uploads/2025/09/Geschenkkarten-Reglement.pdf)
- [https://www.wil-shopping.ch/wp-content/uploads/2026/07/Liste-Geschaefte-Internet-August-2026.pdf](https://www.wil-shopping.ch/wp-content/uploads/2026/07/Liste-Geschaefte-Internet-August-2026.pdf)

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 1 warning(s), 23 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✓ Budget — clean
- ✓ Cache — clean
- ✓ Canonical — clean
- ✗ Content — 6 warning(s)
- ✗ Crawlability — 2 error(s), 2 notice(s)
- ✗ Duplicate — 6 warning(s), 5 notice(s)
- ✓ Geo — clean
- ✓ Headings — clean
- ✓ Hreflang — clean
- ✓ Images — clean
- ✗ Indexability — 2 warning(s)
- ✗ Links — 2 error(s), 30 warning(s)
- ✗ Meta Description — 1 warning(s)
- ✓ Mobile — clean
- ✗ Performance — 11 warning(s), 45 notice(s)
- ✓ Rendering — clean
- ✓ Robots — clean
- ✗ Security — 15 notice(s)
- ✓ Sitemap — clean
- ✗ Social — 11 notice(s)
- ✗ Structured Data — 11 notice(s)
- ✓ Titles — clean
- ✗ URL — 5 notice(s)
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/wil-shopping.ch*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api