---
tool: Crawlinx SEO audit
source: https://crawlinx.com
domain: therhetoric.com.au
report_url: "https://crawlinx.com/audit/therhetoric.com.au"
crawl_id: 20260713T145407-ab1fd8b3
health_score: 61
generated_at: 2026-07-29T00:39:45Z
total_pages: 50
html_pages: 50
indexable_pages: 50
errors: 5
warnings: 101
notices: 356
---

# SEO audit: therhetoric.com.au

**Health score: 61/100** — needs attention

> Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/therhetoric.com.au

## Overview

| Metric | Value |
| --- | --- |
| Pages crawled | 50 |
| HTML pages | 50 |
| Indexable | 50 |
| Non-indexable | 0 |
| Orphan pages | 0 |
| Broken internal links | 0 |
| Avg response time | 1299 ms |
| Errors / Warnings / Notices | 5 / 101 / 356 |
| Status codes | 50×200 |

## Categories

| Category | Score | Errors | Warnings | Notices |
| --- | ---: | ---: | ---: | ---: |
| Security | 90 | 5 | 0 | 55 |
| Content | 74 | 0 | 43 | 20 |
| Meta Description | 75 | 0 | 42 | 2 |
| Duplicate | 92 | 0 | 13 | 2 |
| Budget | 99 | 0 | 1 | 0 |
| Canonical | 99 | 0 | 1 | 1 |
| Titles | 99 | 0 | 1 | 2 |
| Agent Readiness | 100 | 0 | 0 | 51 |
| Headings | 100 | 0 | 0 | 22 |
| Images | 100 | 0 | 0 | 51 |
| Performance | 100 | 0 | 0 | 102 |
| Sitemap | 100 | 0 | 0 | 1 |
| Social | 100 | 0 | 0 | 46 |
| URL | 100 | 0 | 0 | 1 |

## Issues

### Errors (5)

#### Mixed content on HTTPS page

- Rule: `security.mixed_content` · Category: Security · Occurrences: 5

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/588147e8893fc0363961eef6/t/58fd93c4e6f2e1ad3fdb8c3a/1493013446037/logo1-white_v3_squarespace+logo.png?format=1500w
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/588147e8893fc0363961eef6/t/58fd93c4e6f2e1ad3fdb8c3a/1493013446037/logo1-white_v3_squarespace+logo.png?format=1500w
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — 1 insecure subresource(s), e.g. http://piratetv.speedtestcustom.com
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/588147e8893fc0363961eef6/588add7903596e505dfc6529/588adf5637c581bc262edf1f/1771558449481/rtkaecgkarq-robson-hatsukami-morgan.jpg?format=1500w
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — 1 insecure subresource(s), e.g. http://static1.squarespace.com/static/588147e8893fc0363961eef6/588add7903596e505dfc6529/5923f735db29d67a0e11f156/1771558449440/ictjf-a5hvs-jeff-hopper.jpg?format=1500w

### Warnings (101)

#### robots.txt-disallowed URL receives internal links (crawl-budget leak)

- Rule: `budget.disallow_linked` · Category: Budget · Occurrences: 1

- [https://www.therhetoric.com.au/new-blog?author=54b36a65e4b0404ef374e454](https://www.therhetoric.com.au/new-blog?author=54b36a65e4b0404ef374e454) — internal links point to https://www.therhetoric.com.au/new-blog?author=54b36a65e4b0404ef374e454, which robots.txt disallows for Googlebot — Googlebot discovers the URL, checks robots, then rejects it without indexing, wasting crawl budget and losing the link equity. Remove the internal links, or use noindex instead of Disallow if the page should be fetchable. Linked from: https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo, https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video.

#### Interior page canonicalizes to the homepage

- Rule: `canonical.points_to_homepage` · Category: Canonical · Occurrences: 1

- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — this interior page canonicalizes to the homepage (https://www.therhetoric.com.au/) — Google will treat the homepage as authoritative and drop this page from search. Point the canonical at the page's own URL.

#### Lorem-ipsum placeholder text in a live page

- Rule: `content.lorem_ipsum` · Category: Content · Occurrences: 2

- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — the page body contains "lorem ipsum" placeholder text — replace it with real content or noindex the page until it's finished
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — the page body contains "lorem ipsum" placeholder text — replace it with real content or noindex the page until it's finished

#### Thin content (low word count)

- Rule: `content.thin` · Category: Content · Occurrences: 41

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 99 words
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — 127 words
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — 42 words
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — 82 words
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — 42 words
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — 42 words
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — 42 words
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 99 words
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — 42 words
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — 42 words
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — 101 words
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — 51 words
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — 94 words
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — 42 words
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — 42 words
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — 42 words
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — 57 words
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — 82 words
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — 42 words
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — 72 words
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — 82 words
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — 64 words
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — 51 words
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — 42 words
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — 56 words
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — 72 words
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — 42 words
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — 70 words
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — 42 words
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — 42 words
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — 143 words
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — 42 words
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — 42 words
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — 42 words
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — 111 words
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — 42 words
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 194 words
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — 65 words
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — 42 words
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — 42 words
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — 42 words

#### Duplicate <title> across pages

- Rule: `duplicate.title` · Category: Duplicate · Occurrences: 13

- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — title shared by 2 pages: https://www.therhetoric.com.au/new-page-51
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — title shared by 2 pages: https://www.therhetoric.com.au/new-gallery-5
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — title shared by 2 pages: https://www.therhetoric.com.au/new-gallery-4
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-44, https://www.therhetoric.com.au/new-page-57
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44, https://www.therhetoric.com.au/new-page-57
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-57
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — title shared by 2 pages: https://www.therhetoric.com.au/about
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — title shared by 9 pages: https://www.therhetoric.com.au/new-page-20, https://www.therhetoric.com.au/new-page-17, https://www.therhetoric.com.au/new-page-44

#### Missing meta description

- Rule: `meta_desc.missing` · Category: Meta Description · Occurrences: 42

- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about)
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video)
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally)
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage)
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image)
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox)
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff)
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent)
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04)
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell)
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts)
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream)
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog)
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders)
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery)
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4)
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5)
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15)
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17)
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18)
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20)
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27)
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3)
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42)
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44)
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5)
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51)
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1)
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57)
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59)
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76)
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78)
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99)
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction)
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work)
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote)
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1)
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller)
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1)
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem)
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block)
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery)

#### Title likely truncated in SERP (too wide)

- Rule: `title.too_long` · Category: Titles · Occurrences: 1

- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 95 chars, ~733px (limit ~580px)

### Notices (356)

#### Heading levels skip a level

- Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 50

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — h3 follows h1 — skips h2
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — h3 follows h1 — skips h2

#### No llms.txt for AI agents

- Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — no llms.txt found at the site root — add one so AI agents get a curated site summary

#### Canonical points to a different URL

- Rule: `canonical.non_self` · Category: Canonical · Occurrences: 1

- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — canonical=https://www.therhetoric.com.au/

#### Low text-to-HTML ratio

- Rule: `content.low_ratio` · Category: Content · Occurrences: 11

- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 5.0%
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — 3.5%
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — 3.8%
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — 3.9%
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — 4.0%
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — 3.8%
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — 4.0%
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — 1.4%
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — 4.1%
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — 1.9%
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 4.1%

#### Main text is hard to read (low Flesch Reading Ease)

- Rule: `content.readability_poor` · Category: Content · Occurrences: 8

- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — this page reads as difficult (Flesch Reading Ease 32, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — this page reads as very difficult (Flesch Reading Ease -200, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — this page reads as difficult (Flesch Reading Ease 40, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — this page reads as difficult (Flesch Reading Ease 49, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — this page reads as difficult (Flesch Reading Ease 36, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — this page reads as difficult (Flesch Reading Ease 46, below 50) — long sentences and multi-syllable words make it hard to scan. Shorten sentences and prefer plainer words to widen your audience. Density can be legitimate for expert, technical or legal content, so judge it against who the page is for.

#### Duplicate meta description across pages

- Rule: `duplicate.meta_desc` · Category: Duplicate · Occurrences: 2

- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — meta description shared by 2 pages: https://www.therhetoric.com.au/contact
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — meta description shared by 2 pages: https://www.therhetoric.com.au/blog

#### Multiple <h1> elements

- Rule: `h1.multiple` · Category: Headings · Occurrences: 22

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 3 <h1> elements
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — 2 <h1> elements
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — 2 <h1> elements
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 3 <h1> elements
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — 7 <h1> elements
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — 3 <h1> elements
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — 3 <h1> elements
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — 4 <h1> elements
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — 4 <h1> elements
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — 2 <h1> elements
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — 2 <h1> elements
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — 4 <h1> elements
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — 4 <h1> elements
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — 2 <h1> elements
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 2 <h1> elements

#### Image filename is generic/auto-generated (missed image-search signal)

- Rule: `images.generic_filename` · Category: Images · Occurrences: 1

- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — 1 image(s) use a generic/auto-generated filename (e.g. IMG_1234.jpg, photo1.png, a bare UUID). Google reads the filename as a signal of image content, so rename files descriptively (hyphen-separated words) before upload.

#### Images without width/height (layout shift / CLS)

- Rule: `images.missing_dimensions` · Category: Images · Occurrences: 50

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 24 of 24 images without width/height
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — 32 of 32 images without width/height
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — 41 of 41 images without width/height
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — 23 of 31 images without width/height
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 24 of 24 images without width/height
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — 23 of 31 images without width/height
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — 27 of 27 images without width/height
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — 23 of 29 images without width/height
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — 23 of 24 images without width/height
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — 23 of 25 images without width/height
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — 23 of 23 images without width/height
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — 23 of 23 images without width/height

#### Legacy <meta name=keywords> tag present (Google ignores it)

- Rule: `meta.keywords_present` · Category: Content · Occurrences: 1

- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — a <meta name="keywords"> tag is present — Google has ignored it since 2009; remove it to cut template debt

#### Meta description too long

- Rule: `meta_desc.too_long` · Category: Meta Description · Occurrences: 2

- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — 161 chars
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 169 chars

#### Missing Open Graph tags

- Rule: `og.missing` · Category: Social · Occurrences: 46

- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — og:description, og:image
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — og:description, og:image
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — og:image
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — og:description, og:image
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — og:image
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — og:description, og:image
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — og:description, og:image
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — og:description, og:image
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — og:description, og:image
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — og:description, og:image
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — og:description, og:image
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — og:description, og:image
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — og:description, og:image
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — og:description, og:image
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — og:description, og:image
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — og:description, og:image
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — og:description, og:image
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — og:description, og:image
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — og:description, og:image
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — og:description, og:image
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — og:description, og:image
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — og:description, og:image
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — og:description, og:image
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — og:description, og:image
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — og:description, og:image
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — og:description, og:image
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — og:image
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — og:description, og:image
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — og:description, og:image
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — og:description, og:image
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — og:description, og:image

#### Legacy image format (jpg/png/gif) with no next-gen fallback

- Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 50

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — 32 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — 41 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — 31 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — 31 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — 27 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — 29 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — 24 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — 25 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — 23 image(s) use a legacy format (jpg/png/gif) with no next-gen <picture> fallback. Serve WebP or AVIF (with a <picture> typed <source>) to cut image transfer weight and improve LCP.

#### No Last-Modified header (no conditional GET for unchanged pages)

- Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 50

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses.

#### Slow server response

- Rule: `perf.slow_response` · Category: Performance · Occurrences: 2

- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — 3556 ms
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 3335 ms

#### Missing recommended security headers

- Rule: `security.missing_headers` · Category: Security · Occurrences: 50

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — CSP
- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — CSP
- [https://www.therhetoric.com.au/ben-russell-video](https://www.therhetoric.com.au/ben-russell-video) — CSP
- [https://www.therhetoric.com.au/blog](https://www.therhetoric.com.au/blog) — CSP
- [https://www.therhetoric.com.au/categories-rally](https://www.therhetoric.com.au/categories-rally) — CSP
- [https://www.therhetoric.com.au/contact](https://www.therhetoric.com.au/contact) — CSP
- [https://www.therhetoric.com.au/contactimage](https://www.therhetoric.com.au/contactimage) — CSP
- [https://www.therhetoric.com.au/dave-profile-image](https://www.therhetoric.com.au/dave-profile-image) — CSP
- [https://www.therhetoric.com.au/drjasonfox](https://www.therhetoric.com.au/drjasonfox) — CSP
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — CSP
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — CSP
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — CSP
- [https://www.therhetoric.com.au/inspire9gallery04](https://www.therhetoric.com.au/inspire9gallery04) — CSP
- [https://www.therhetoric.com.au/jaquiescammell](https://www.therhetoric.com.au/jaquiescammell) — CSP
- [https://www.therhetoric.com.au/latest-posts](https://www.therhetoric.com.au/latest-posts) — CSP
- [https://www.therhetoric.com.au/livestream](https://www.therhetoric.com.au/livestream) — CSP
- [https://www.therhetoric.com.au/new-blog](https://www.therhetoric.com.au/new-blog) — CSP
- [https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video](https://www.therhetoric.com.au/new-blog/2017/1/27/where-should-i-upload-my-video) — CSP
- [https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo](https://www.therhetoric.com.au/new-blog/3-reasons-why-you-must-use-vimeo) — CSP
- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders) — CSP
- [https://www.therhetoric.com.au/new-gallery](https://www.therhetoric.com.au/new-gallery) — CSP
- [https://www.therhetoric.com.au/new-gallery-4](https://www.therhetoric.com.au/new-gallery-4) — CSP
- [https://www.therhetoric.com.au/new-gallery-5](https://www.therhetoric.com.au/new-gallery-5) — CSP
- [https://www.therhetoric.com.au/new-page-15](https://www.therhetoric.com.au/new-page-15) — CSP
- [https://www.therhetoric.com.au/new-page-17](https://www.therhetoric.com.au/new-page-17) — CSP
- [https://www.therhetoric.com.au/new-page-18](https://www.therhetoric.com.au/new-page-18) — CSP
- [https://www.therhetoric.com.au/new-page-20](https://www.therhetoric.com.au/new-page-20) — CSP
- [https://www.therhetoric.com.au/new-page-27](https://www.therhetoric.com.au/new-page-27) — CSP
- [https://www.therhetoric.com.au/new-page-3](https://www.therhetoric.com.au/new-page-3) — CSP
- [https://www.therhetoric.com.au/new-page-42](https://www.therhetoric.com.au/new-page-42) — CSP
- [https://www.therhetoric.com.au/new-page-44](https://www.therhetoric.com.au/new-page-44) — CSP
- [https://www.therhetoric.com.au/new-page-5](https://www.therhetoric.com.au/new-page-5) — CSP
- [https://www.therhetoric.com.au/new-page-51](https://www.therhetoric.com.au/new-page-51) — CSP
- [https://www.therhetoric.com.au/new-page-52-1](https://www.therhetoric.com.au/new-page-52-1) — CSP
- [https://www.therhetoric.com.au/new-page-57](https://www.therhetoric.com.au/new-page-57) — CSP
- [https://www.therhetoric.com.au/new-page-59](https://www.therhetoric.com.au/new-page-59) — CSP
- [https://www.therhetoric.com.au/new-page-76](https://www.therhetoric.com.au/new-page-76) — CSP
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — CSP
- [https://www.therhetoric.com.au/new-page-99](https://www.therhetoric.com.au/new-page-99) — CSP
- [https://www.therhetoric.com.au/preproduction](https://www.therhetoric.com.au/preproduction) — CSP
- [https://www.therhetoric.com.au/previous-work](https://www.therhetoric.com.au/previous-work) — CSP
- [https://www.therhetoric.com.au/quote](https://www.therhetoric.com.au/quote) — CSP
- [https://www.therhetoric.com.au/services-1](https://www.therhetoric.com.au/services-1) — CSP
- [https://www.therhetoric.com.au/simon-waller](https://www.therhetoric.com.au/simon-waller) — CSP
- [https://www.therhetoric.com.au/speaker-reel-showreel](https://www.therhetoric.com.au/speaker-reel-showreel) — CSP
- [https://www.therhetoric.com.au/speaker-showreel-video-production](https://www.therhetoric.com.au/speaker-showreel-video-production) — CSP
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — CSP
- [https://www.therhetoric.com.au/tandem](https://www.therhetoric.com.au/tandem) — CSP
- [https://www.therhetoric.com.au/testing-video-block](https://www.therhetoric.com.au/testing-video-block) — CSP
- [https://www.therhetoric.com.au/video-gallery](https://www.therhetoric.com.au/video-gallery) — CSP

#### target=_blank link without rel=noopener (tab-napping)

- Rule: `security.unsafe_cross_origin_links` · Category: Security · Occurrences: 5

- [https://www.therhetoric.com.au/about](https://www.therhetoric.com.au/about) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://www.therhetoric.com.au/hatsoff](https://www.therhetoric.com.au/hatsoff) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://www.therhetoric.com.au/imcontent](https://www.therhetoric.com.au/imcontent) — 2 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://www.therhetoric.com.au/new-page-78](https://www.therhetoric.com.au/new-page-78) — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".
- [https://www.therhetoric.com.au/subscribe-1](https://www.therhetoric.com.au/subscribe-1) — 1 external link(s) use target="_blank" without rel="noopener" — the opened page can hijack your tab (reverse tab-napping). Add rel="noopener noreferrer".

#### Indexable page not listed in sitemap

- Rule: `sitemap.orphan_not_listed` · Category: Sitemap · Occurrences: 1

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — indexable but not in sitemap

#### Title is very short

- Rule: `title.too_short` · Category: Titles · Occurrences: 2

- [https://www.therhetoric.com.au/](https://www.therhetoric.com.au/) — 12 chars
- [https://www.therhetoric.com.au/home](https://www.therhetoric.com.au/home) — 12 chars

#### Uppercase letters in URL path

- Rule: `url.uppercase` · Category: URL · Occurrences: 1

- [https://www.therhetoric.com.au/new-blog/category/Thought+Leaders](https://www.therhetoric.com.au/new-blog/category/Thought+Leaders)

## Checks & coverage

Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean.

- ✗ Agent Readiness — 51 notice(s)
- ✓ AI Content — clean
- ✓ Amp — clean
- ✗ Budget — 1 warning(s)
- ✓ Cache — clean
- ✗ Canonical — 1 warning(s), 1 notice(s)
- ✗ Content — 43 warning(s), 20 notice(s)
- ✓ Crawlability — clean
- ✗ Duplicate — 13 warning(s), 2 notice(s)
- ✓ Geo — clean
- ✗ Headings — 22 notice(s)
- ✓ Hreflang — clean
- ✗ Images — 51 notice(s)
- ✓ Indexability — clean
- ✓ Links — clean
- ✗ Meta Description — 42 warning(s), 2 notice(s)
- ✓ Mobile — clean
- ✗ Performance — 102 notice(s)
- ✓ Rendering — clean
- ✓ Robots — clean
- ✗ Security — 5 error(s), 55 notice(s)
- ✗ Sitemap — 1 notice(s)
- ✗ Social — 46 notice(s)
- ✓ Structured Data — clean
- ✗ Titles — 1 warning(s), 2 notice(s)
- ✗ URL — 1 notice(s)
- ✓ Video — clean

---
*Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/therhetoric.com.au*

## Use Crawlinx from your app / agent

Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit.

### MCP server (agent skill)

Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line:

```bash
claude mcp add --transport http crawlinx https://crawlinx.com/mcp
```

Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed:

- `scan_url` — start an SEO audit of a URL.
- `get_report` — fetch the finished report as structured JSON.
- `get_report_markdown` — fetch a compact, LLM-ready Markdown report.

Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page.

### HTTP API

For apps and CLI scripts, the same audit is available over plain HTTP.

**Start a scan**

```
POST https://crawlinx.com/api/scan
Content-Type: application/json

{"url":"https://example.com","mode":"free"}
```

`mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check).
Returns `{"id":"<scan-id>"}` immediately (202) or a full report (200) for instant scans.

**Get the JSON report**

```
GET https://crawlinx.com/api/scan/{id}/report
```

Returns the full structured report JSON once the scan completes.

**Get this Markdown report**

```
GET https://crawlinx.com/r/{id}.md
```

Returns this LLM-ready Markdown document.

**List recent public audits**

```
GET https://crawlinx.com/api/reports
```

### Quick start (curl)

```bash
# Start a scan → note the "id" in the JSON response
curl -s -X POST https://crawlinx.com/api/scan \
  -H 'Content-Type: application/json' \
  -d '{"url":"https://example.com","mode":"free"}'

# Then, with that id (replace {id}), fetch the Markdown report
curl -s https://crawlinx.com/r/{id}.md
```

Full API reference & usage rules: https://crawlinx.com/api