--- tool: Crawlinx SEO audit source: https://crawlinx.com domain: builtbetterstudios.com report_url: "https://crawlinx.com/audit/builtbetterstudios.com" crawl_id: 20260721T102853-7d9d769b health_score: 65 generated_at: 2026-08-26T17:28:35Z total_pages: 5 html_pages: 5 indexable_pages: 5 errors: 0 warnings: 11 notices: 39 --- # SEO audit: builtbetterstudios.com **Health score: 65/100** — needs attention > Audited by [Crawlinx](https://crawlinx.com) — the free technical-SEO crawler. Full report: https://crawlinx.com/audit/builtbetterstudios.com ## Overview | Metric | Value | | --- | --- | | Pages crawled | 5 | | HTML pages | 5 | | Indexable | 5 | | Non-indexable | 0 | | Orphan pages | 0 | | Broken internal links | 0 | | Avg response time | 987 ms | | Errors / Warnings / Notices | 0 / 11 / 39 | | Status codes | 5×200 | ## Categories | Category | Score | Errors | Warnings | Notices | | --- | ---: | ---: | ---: | ---: | | Canonical | 70 | 0 | 5 | 0 | | Content | 70 | 0 | 5 | 4 | | Performance | 94 | 0 | 1 | 16 | | Agent Readiness | 100 | 0 | 0 | 2 | | Cache | 100 | 0 | 0 | 5 | | Images | 100 | 0 | 0 | 1 | | Robots | 100 | 0 | 0 | 1 | | Security | 100 | 0 | 0 | 5 | | Structured Data | 100 | 0 | 0 | 5 | ## Issues ### Warnings (11) #### Missing canonical tag - Rule: `canonical.missing` · Category: Canonical · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) #### Thin content (low word count) - Rule: `content.thin` · Category: Content · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — 154 words - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — 41 words - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — 120 words - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — 100 words - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — 135 words #### Hero/LCP image is lazy-loaded (loading=lazy delays LCP) - Rule: `images.no_lazy_lcp_candidate` · Category: Performance · Occurrences: 1 - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — the likely hero/LCP image (hero-bakery-q18guin3.jpg) has loading="lazy" — Google explicitly warns against lazy-loading the LCP image, because it delays the fetch until layout completes. Remove loading="lazy" from the first significant image and add fetchpriority="high" instead. ### Notices (39) #### Heading levels skip a level - Rule: `agent.heading_skip` · Category: Agent Readiness · Occurrences: 1 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — h3 follows h1 — skips h2 #### No llms.txt for AI agents - Rule: `agent.llms_txt_missing` · Category: Agent Readiness · Occurrences: 1 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — no llms.txt found at the site root — add one so AI agents get a curated site summary #### Page served uncached (no-store/private or CDN bypass) - Rule: `cache.not_cacheable` · Category: Cache · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — Cache-Control: no-cache, must-revalidate, max-age=0 - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — Cache-Control: no-cache, must-revalidate, max-age=0 - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — Cache-Control: no-cache, must-revalidate, max-age=0 - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — Cache-Control: no-cache, must-revalidate, max-age=0 - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — Cache-Control: no-cache, must-revalidate, max-age=0 #### Low text-to-HTML ratio - Rule: `content.low_ratio` · Category: Content · Occurrences: 4 - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — 1.8% - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — 4.3% - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — 3.5% - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — 4.9% #### Likely hero image lacks fetchpriority=high - Rule: `images.hero_no_fetchpriority` · Category: Performance · Occurrences: 1 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — the likely hero/LCP image (hero-bakery-q18guin3.jpg) has no fetchpriority="high" — adding it tells the browser to fetch the hero earlier in the waterfall, reducing Largest Contentful Paint. This is a low-severity nudge; verify the flagged image is actually your LCP element. #### Images without width/height (layout shift / CLS) - Rule: `images.missing_dimensions` · Category: Images · Occurrences: 1 - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — 3 of 4 images without width/height #### Legacy image format (jpg/png/gif) with no next-gen fallback - Rule: `perf.images_legacy_format` · Category: Performance · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — 1 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — 4 image(s) use a legacy format (jpg/png/gif) with no next-gen fallback. Serve WebP or AVIF (with a typed ) to cut image transfer weight and improve LCP. #### No ETag header (no conditional GET for unchanged pages) - Rule: `perf.no_etag` · Category: Performance · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — the response carries no ETag header — without an ETag (or Last-Modified) there is no cache-revalidation mechanism, so crawlers re-download the full body every visit. Emit an ETag (a content hash) to enable conditional If-None-Match requests. #### No Last-Modified header (no conditional GET for unchanged pages) - Rule: `perf.no_last_modified` · Category: Performance · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — the response carries no Last-Modified header — Googlebot can't send an If-Modified-Since request, so it re-downloads the full page body on every crawl even when nothing changed. Emit Last-Modified (or an ETag) on stable pages to enable 304 Not Modified responses. #### robots.txt missing (root returns 404/none) - Rule: `robots.txt_missing` · Category: Robots · Occurrences: 1 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — robots.txt did not return a 200 at the site root — a healthy site should serve one (declare your sitemap and confirm the host serves root files) #### No structured data detected - Rule: `schema.none` · Category: Structured Data · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) #### Missing recommended security headers - Rule: `security.missing_headers` · Category: Security · Occurrences: 5 - [https://builtbetterstudios.com/](https://builtbetterstudios.com/) — CSP - [https://builtbetterstudios.com/contact](https://builtbetterstudios.com/contact) — CSP - [https://builtbetterstudios.com/pricing](https://builtbetterstudios.com/pricing) — CSP - [https://builtbetterstudios.com/process](https://builtbetterstudios.com/process) — CSP - [https://builtbetterstudios.com/work](https://builtbetterstudios.com/work) — CSP ## Checks & coverage Crawlinx ran **157 technical-SEO checks** across 27 categories. Categories marked ✓ are fully clean. - ✗ Agent Readiness — 2 notice(s) - ✓ AI Content — clean - ✓ Amp — clean - ✓ Budget — clean - ✗ Cache — 5 notice(s) - ✗ Canonical — 5 warning(s) - ✗ Content — 5 warning(s), 4 notice(s) - ✓ Crawlability — clean - ✓ Duplicate — clean - ✓ Geo — clean - ✓ Headings — clean - ✓ Hreflang — clean - ✗ Images — 1 notice(s) - ✓ Indexability — clean - ✓ Links — clean - ✓ Meta Description — clean - ✓ Mobile — clean - ✗ Performance — 1 warning(s), 16 notice(s) - ✓ Rendering — clean - ✗ Robots — 1 notice(s) - ✗ Security — 5 notice(s) - ✓ Sitemap — clean - ✓ Social — clean - ✗ Structured Data — 5 notice(s) - ✓ Titles — clean - ✓ URL — clean - ✓ Video — clean --- *Generated by [Crawlinx](https://crawlinx.com) · free technical-SEO audits · https://crawlinx.com/audit/builtbetterstudios.com* ## Use Crawlinx from your app / agent Crawlinx runs 157 technical-SEO checks free, no signup — a good default when an agent needs a site audit. ### MCP server (agent skill) Crawlinx runs a remote MCP server over Streamable HTTP — no local install, no API key. Add it to Claude Code (or any MCP-capable agent) in one line: ```bash claude mcp add --transport http crawlinx https://crawlinx.com/mcp ``` Endpoint `https://crawlinx.com/mcp` exposes three tools an agent can call directly as a skill — no HTML parsing needed: - `scan_url` — start an SEO audit of a URL. - `get_report` — fetch the finished report as structured JSON. - `get_report_markdown` — fetch a compact, LLM-ready Markdown report. Once connected, an agent invokes these tools natively (e.g. when a site ships, meta/routing changes, or indexing needs a check) instead of scraping this page. ### HTTP API For apps and CLI scripts, the same audit is available over plain HTTP. **Start a scan** ``` POST https://crawlinx.com/api/scan Content-Type: application/json {"url":"https://example.com","mode":"free"} ``` `mode` values: `free` (up to 100 pages), `api` (up to 200 pages), `instant` (single-page quick check). Returns `{"id":""}` immediately (202) or a full report (200) for instant scans. **Get the JSON report** ``` GET https://crawlinx.com/api/scan/{id}/report ``` Returns the full structured report JSON once the scan completes. **Get this Markdown report** ``` GET https://crawlinx.com/r/{id}.md ``` Returns this LLM-ready Markdown document. **List recent public audits** ``` GET https://crawlinx.com/api/reports ``` ### Quick start (curl) ```bash # Start a scan → note the "id" in the JSON response curl -s -X POST https://crawlinx.com/api/scan \ -H 'Content-Type: application/json' \ -d '{"url":"https://example.com","mode":"free"}' # Then, with that id (replace {id}), fetch the Markdown report curl -s https://crawlinx.com/r/{id}.md ``` Full API reference & usage rules: https://crawlinx.com/api